Principal Product Designer

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We are seeking a visionary Principal Product Designer (IC Director) to help lead our AI efforts and shape the future of building on the web, giving teams the superpowers to create experiences that interact with people on a new level of sophistication and personalization. This is not about building a feature or product, but a transformation of an entire platform at each stage of the development process, that applies to the best of our knowledge what it means to be a builder. This role involves deep collaboration across teams to strategize, explore, validate, and build solutions, and will require deep dives into data, journeys, and technical architecture to build experiences and tools that cater to diverse team sizes and roles.

The ideal candidate will have a strong track record of launching user-centric products that pushes the brand forward, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and sweating the details of design execution, and excel at distilling complex, technical concepts into simple and highly crafted experiences.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: [Point A - Point D]
    • Zone B: [Point A - Point D]
    • Zone C: [Point A - Point D]
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
    • [Point A - Point D]

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to the VP, Product & Content Design

As a Principal Product Designer, you will … 

• Lead ambitious, strategic design initiatives focused on agentic experiences from new product features, sub systems, component based design system, and tooling.
• Own and articulate a compelling vision that charts a path enabling powerful creation, automation, and orchestration along the development lifecycle.
• Collaborate proactively with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and foster alignment across complex, cross-team initiatives.
• Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify strategic directions, build team alignment, and maintain momentum towards delivering exceptional, user-centered experiences.
• Elevate the overall quality, consistency, and trustworthiness of Webflow’s platform by establishing and expanding design standards, mentoring fellow designers, and continuously evolving Webflow’s design systems and user experience practices.
• Act as an influential thought leader, internally and externally, informed by qualitative and quantitative user research, developments in AI technologies and tooling, and competitor strategies.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Principal Product Designer if you:

• Have a deep interest in AI technologies, advancedI prototyping, design systems and tooling, and are familiar with web design industry, standards, content management, and accessibility.
• Have demonstrated experience influencing and leading complex initiatives in a remote environment. 
• Have a bias towards action working on complex products at a high growth, scaling company.
• Possess strong written, verbal, and visual communication skills.
• Have previous experience with software that empowers professional or technical users in their respective industries.
• Aren’t afraid of sweating the details to ensure that the products that ship continuously exceed our customer’s expectations.
• Care about the impact a high quality software experiences, and are comfortable with the business strategy side of things that drive real tangible growth.
• Possess a strong growth mindset, are optimistic about the future, and comfortable with ambiguity.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.