At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
We’re looking for a Performance Marketing Specialist to help scale our paid acquisition efforts and drive business growth. This is an exciting opportunity for a data-driven marketer to manage and optimize campaigns across Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
This role reports to the Performance Marketing Lead and will focus on executing strategies to improve lead generation, increase conversions, and maximize ROI across multiple paid media channels.
What you get to do:
- Own the execution, management, and optimization of Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
- Analyze campaign performance, provide insights, and make data-driven optimizations to improve efficiency and conversion rates.
- Develop and test new ad creatives, landing pages, and audience targeting strategies.
- Conduct A/B testing on key campaign elements such as copy, visuals, and bidding strategies.
- Manage budgets effectively, ensuring ad spend is allocated to the highest-performing channels.
- Work with external contractors on channel performance and strategy
- Stay on top of industry trends, algorithm changes, and best practices to ensure we are leveraging the latest opportunities.
- Collaborate with internal teams to align paid media efforts with broader marketing goals.
- Provide regular performance reports and recommendations to the Performance Marketing Lead.
What you bring to the role:
- 1-3 years of experience managing paid digital campaigns, ideally in B2B SaaS or lead generation.
- Hands-on experience running and optimizing campaigns in Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
- Strong analytical skills with experience using Google Analytics, Looker Studio, Hubspot, Amplitude, or similar tools.
- A data-driven mindset with a deep understanding of conversion tracking, attribution, and performance optimization.
- Experience with A/B testing and a passion for continuous improvement.
- Ability to work independently in a fast-paced, high-growth startup environment.
- Bonus: Experience with landing page builders (e.g., Unbounce, Webflow) and ad automation tools.
🏠 What we offer:
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer paid benefits
- RRSP/401k match
- Generous Parental Leave policy
🤝 Perks:
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Internet and phone allowance
- Remote first culture
- Weekly Friday paydays!
At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.
