Lead end-to-end partner marketing programs and campaigns to drive awareness, demand, conversions, and partner-sourced pipeline. Manage partner webinars, co-branded initiatives, event sponsorship strategy, budget and KPI tracking. Collaborate with Sales, Partnerships, Events, and Marketing, and leverage AI tools and automation to scale programs and improve performance.
About Blue J
A Note on Location
The Opportunity
What You’ll be Doing
What Success Looks Like After 12 Months
What You Offer Blue J
What We Offer You
The Core Values that Define Our Culture
What to Expect in the Interview Process
Interview Process
How We Use AI in Our Hiring Process
Compensation
Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.
Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.
We are excited to meet with qualified candidates and are grateful for everyone’s interest. Please note that this is a hybrid position requiring applicants to be within driving distance of Toronto for in-person meetings 1–2 times per quarter. Occasional travel may also be required for conferences and all candidates must be eligible to work in Canada.
The Opportunity
We’re looking for a collaborative, highly organized Partner Marketing Manager to join our growing team, someone with a genuine love for marketing and building meaningful connections. This role will play a key part in shaping how Blue J shows up in the market through partnerships with professional associations and member-based organizations, including state societies and similar groups.
You’ll manage end-to-end partner marketing efforts across various campaigns serving as the main marketing point of contact for our partners. You’ll also work closely with our events, sales and partnerships teams to build strong relationships, track performance, and drive revenue growth all while ensuring alignment with overall business goals.
- Plan, execute, and optimize partner marketing campaigns to drive awareness, demand generation, and conversion goals, including free trial sign-ups and paid.
- Collaborate with the Partnerships Manager and Events team on event sponsorship strategy for partner-hosted events, leading partner communications and additional marketing initiatives that maximize event impact.
- Own Blue J-hosted partner webinars end-to-end and partner-led virtual event opportunities that expand reach and generate business impact.
- Develop and manage ongoing partner marketing programs, including email programs, co-branded initiatives, content promotion, and other activities that strengthen partner engagement and drive measurable results.
- Serve as the primary marketing point of contact for partner organizations, building strong relationships that foster strategic, high-impact collaboration.
- Manage the partner marketing budget and track program performance against key performance indicators (KPIs).
- Work closely with Sales, Partnerships, Events, and the broader Marketing team to align goals, coordinate priorities, and execute programs effectively.
- Leverage AI tools and automation to scale partner marketing programs, increase efficiency, and improve campaign performance.
What Success Looks Like After 12 Months
- Grow partner-sourced pipeline by 30%
- Launch 10+ high-performing co-marketing campaigns
- Build a repeatable partner marketing playbook
- Improve partner engagement metrics
- Establish partner performance reporting
- Implement AI-enabled workflows that materially improve campaign production efficiency and scalability
What You Offer Blue J
- 5 to 7 years of experience in B2B marketing, preferably in SaaS, with a focus on partner marketing or channel marketing.
- Proven experience owning multi-channel marketing campaigns.
- A genuine love for marketing and a passion for creating impactful, partner-driven experiences.
- Skilled at building strong relationships, thriving in cross-functional environments and partner-facing roles.
- Exceptional project management skills - organized and capable of prioritizing across multiple initiatives.
- A strategic thinker with the ability to balance high-level vision with executional excellence.
- Excellent communication skills, both written and verbal.
- Self-motivated, proactive, and capable of working independently.
- Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends.
- Proficient with Gsuite, Asana, Hubspot, Salesforce, AI tools (Claude/Chat GPT), Google analytics, and Canva.
- An incredibly exciting opportunity to be an early team member shaping the partnerships function at a rapidly growing company. We’re building a revolutionary tool from the ground up, and you will have a meaningful role in shaping the team that builds it.
- We are flexible! A lot of the time, you’ll be able to work remotely however, on occasion, you will be required to travel to conferences within Canada and the United States. We have an office in downtown Toronto that you’ll visit periodically to support our team.
- We’re well-funded and offer competitive base salaries and stock options. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success.
- We care about you as a whole person. You’ll have a healthy work/life balance and colleagues who respect it. We’ve mindfully put together a great benefits package that covers you and your family.
- We’ve got an amazing team. We’re mission-driven and motivated by success, but we’re friendly, we’re collaborative, and we care about each other.
- We’ve got all the start-up perks you’d expect, and are intentionally building a culture where you can pickleball if you want, feel safe to be yourself at work, and watch your career grow because your team has invested in you.
- We are customer-focused
- We put the team interest before self-interest
- We are pleasant and playful
- We are open to better ideas
- We deliver on our promises
- We solve the toughest problems
We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!
Step 1: Chat with Bailey, our Talent Acquisition Manager
Step 2: Meet with Lisa, Senior Manager, Partner Marketing
Step 3: Present your case study to Lisa, our Senior Manager; Stu, our Chief Marketing Officer; and Lara, our Director of Partnerships
Step 4: Wrap up with Ben, our CEO
We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.
To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.
AI does not make hiring decisions.
Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.
We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.
The base pay range for this role is CA$90,000-$110,000 per year.
This is a Level 3 in Blue J’s career level framework. We use levels to define the expected scope, autonomy, impact, decision-making, and experience for each role. Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.
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