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As a Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers.This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.
RESPONSIBILITIES
Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness leveraging deep knowledge of SEM ad types and a technical understanding of ad structure and delivery.
Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, and Apple Ads
Ad Creation: Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations, including ongoing bidding optimization.
A/B Testing: Conduct A/B tests on bidding strategies, new campaigns, keywords, ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
Performance Analysis: Monitor campaign performance metrics, provide actionable insights to optimize campaigns for better results, and identify opportunities in audience and keyword targeting approaches.
Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
Compliance: Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
Other duties as assigned by manager
SUPERVISION:
N/A
RELATIONSHIPS
Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.
External: Manage external agencies for all ad hoc omnichannel media campaigns.
WORK ENVIRONMENT (Select one)
Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads, and Microsoft Ads
Experience in analytics tools including GA4 and Adobe Analytics.
Strong analytical and problem-solving skills with a focus on data-driven decision-making.
Excellent communication and collaboration abilities to work effectively with cross-functional teams.
Understanding of B2B marketing principles and best practices is preferred.
EDUCATION
Bachelor's degree in Marketing, Business, or a related field.
CERTIFICATIONS/TRAINING
Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.
LICENSES
N/A
PREFERRED QUALIFICATIONS
N/A
PHYSICAL QUALIFICATIONS
Standard required physical activities including length of time performing each activity.
This role will also receive annual incentive plan bonus.
Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html.
Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law (for example: state minimum wage thresholds). The expected base rate for this role is between
$57,000 - $110,000***EOE – Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status***
