The Paid Marketing Specialist will manage and optimize paid campaigns, analyze performance data, collaborate with teams, and contribute to strategic planning.
Location: Vancouver - Hybrid 3 days in office
Salary: $60,000 - 70,000
Our Mission
At Zen, we believe every child deserves the best education, and that starts with having the right people in the classroom. Yet, schools face a severe shortage of teachers and support staff, and traditional agencies are costly and often slow, costing the education sector billions!
We are changing that! Our platform empowers schools by providing instant access to hundreds of fully vetted educators and support staff, helping to fill critical roles quickly and fairly. Since 2017, we have helped schools save over 50 million dollars, money that goes directly back into supporting teachers, increasing pay, and improving learning environments.
Our mission is to create lasting change in education. We empower educators and ultimately improve student outcomes, building stronger schools and brighter futures for every child.
The opportunity:
This is more than just a job, it’s a chance to be at the center of a mission-driven company that’s reshaping how schools operate, filling tens of thousands of roles, and saving the education system millions in the process.
We’re growing fast - 3x year-over-year in the U.S. - and that growth creates rare opportunities to accelerate your impact and your career.
As the owner of our paid lead generation via job boards, you’ll be driving the engine that fuels the majority of our leads in the U.S. We’re already generating over 6,000 applications per month, and now we’re aiming to double that.
This is a high-impact, high-visibility role with direct exposure to senior leadership. You’ll build and scale one of our most important marketing programs, using data, experimentation, and process design to drive growth at pace. For the right person, someone with urgency, bias for action, creativity, and a love of data, this is a career-defining opportunity.
We’re looking for people who are smart, scrappy, mission-driven, and ready to move fast. Even if you don’t meet every requirement, we encourage you to apply!
What you’ll be doing
Performance Marketing & Campaign Management: Own the planning, execution, and continuous optimization of paid lead generation campaigns, with a primary focus on job boards and an eye toward expansion into channels like Google Ads and Meta. Drive growth through rapid testing of ad creatives, audience targeting, and bidding strategies to maximize performance and ROI.
Data Analysis & Optimization: Translate campaign data into actionable insights that drive performance. Use A/B testing to systematically improve conversion rates and reduce acquisition costs. Apply first-principles thinking to uncover inefficiencies and identify bold opportunities for marketing innovation and scale.
Strategic Thinking: Proactively identify new levers for growth and opportunities to scale marketing impact. Stay ahead of industry trends, competitor moves, and emerging technologies to inform strategy. Contribute to high-level planning, budget decisions, and performance forecasting to drive long-term success.
Collaboration & Communication: Work closely with Operations, Sales, and Product teams to ensure alignment between marketing campaigns and business goals. Prepare marketing reports and presentations to showcase performance and strategic insights to senior leaders.
What we are looking for
- Strong analytical skills: you're comfortable working with data, uncovering insights, and turning them into strategic actions
- Strong bias for action: Executes with urgency and ownership, comfortable juggling multiple priorities and delivering high-quality work at speed.
- Critical thinking skills: Analyzes complex problems thoughtfully, makes data-driven decisions, and approaches challenges with a clear, logical mindset under pressure.
- Customer-centric view: Obsessed with understanding the customer; uses that lens to drive smarter experiments, sharper messaging, and better conversion decisions
- Stakeholder engagement: Excellent written and verbal communication skills: clear, concise, and persuasive, with a strong focus on collaboration and building productive working relationships across teams and stakeholders
Bonus:
- Experience in any ad platform (Google Ads and Meta Ads), Google Analytics, SQL, marketing automation tools, and data visualization platforms.
- 2-3 years of experience in digital marketing, campaign management, and data analysis.
What's in it for you?
- Work that you want to talk about
- Competitive salary
- Ownership in the company
- Fun-loving, tight-knit team solving a problem that makes a difference
- 18+ days PTO & 10 statutory holidays
- Modern, energetic and bright coworking space with twice/week free lunch
- Health Insurance (Dental and Vision)
We can’t wait to hear from you!
Diversity and Inclusion
At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.
We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.
We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.
Top Skills
Data Visualization Platforms
Excel
Google Ads
Google Analytics
Marketing Automation Tools
Meta Ads
SQL
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