OnStar Digital Marketing Lead

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.
The OnStar Digital Marketing Lead is a key role within OnStar Performance Marketing to ensure that OnStar and its agency partners flawlessly execute people-based digital marketing campaigns through cross-channel lens.
The Digital Marketing Lead is accountable for the strategy and oversight of people-based digital marketing campaigns. They are solution-drive, organized, foster inclusive collaboration and have exceptional people skills. They have a keen understanding of leveraging cross-channel media to create highly targeted marketing campaigns, utilizing all OnStar channels. They can oversee multiple campaigns simultaneously, managing highly segmented audiences, ensuring key milestones, deliverables and approvals are achieved on time. This individual will have a testing mentality, constantly seeking to experiment, learn, and optimize marketing strategies based on data-driven insights.
The Digital Marketing Lead will help foster a positive and collaborative work environment across OnStar teams, Communications, Product, Brand, Sales, Media, Owner Growth, Strategy, Legal, and agencies.

• Lead project management for campaign development, cross-channel integration and program execution using OnStar and third-party data.
• Define project scope, goals, and deliverables and drive the planning & execution of simultaneous integrated projects.
• Track project progress and identify potential risks, effectively anticipating, identifying, and driving resolution to eliminate bottlenecks.
• Support analytics with closed-loop reporting on cross-channel/cross-tier marketing efforts.
• Partner with Sales and analytics for product attribution of campaigns.
• Partner with teams to develop high propensity conquest audiences and measurement.
• Evaluate, improve, develop, and deploy cross-channel marketing strategies.
• Leverage data and insights to target effective and efficient channels.
• Drive continual process improvement initiatives; both corporate-driven as well as individually designed
• Horizon plan, identify and schedule leadership reviews.
• Exemplify attention to detail and flawless execution.

Additional Description
Requirements:

• Bachelor's degree required, preferred in marketing, business or other related
• 3-5 years of marketing/ad agency experience preferred; automotive and/or diverse industry experience
• Broad marketing skillset and ability to effectively collaborate across functions
• Excellent written and verbal communication skills

Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to work effectively with others
• Ability to effectively manage multiple assignments and prioritization to meet deadlines
• Ability to synthesize data into critical information and insights
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint

This role may be eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
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