POSITION PURPOSE
The Networks Engagement Manager (NEM) engages YPO members and spouse/partners along their Network journey, working across networks and their communities of interest (Business, Personal, Impact) to ensure optimal engagement. An NEM manages multiple networks and focuses on the creation and execution of a comprehensive engagement strategy, aligned to the overall mission, vision and strategic roadmap of the specified network. The Networks Engagement Manager is a unique blend of being a marketing manager, community advocate, relationship manager, member engager, platform manager, creative collaborator, data driven influencer, effective communicator, and project manager.
PRIMARY RESPONSIBILITIES
•Act as a key ambassador to networks, engaging and activating members and champions, encouraging conversations and connections throughout the YPO community, as well as planning and executing marketing strategies to educate audiences on the various products, opportunities and offerings in YPO (from Forum, Learning, Events, and more).
•Plan and design material with the purpose of bringing the community closer within and across Networks, inspiring virtual participation that creates a vibrant space with valuable offerings.
•Drive the shaping of the community experience for Network participants, in alignment with the needs of the Network strategy and engagement strategy, by creating the environment, leading the strategy based on data, influencing involvement among members, and educating them about various Network offerings.
•Support the member experience by curating tailored content, conducting targeted campaigns, marketing events, and collecting and responding to feedback. Measure the performance of these efforts by analyzing data, presenting findings, and adapting strategies to meet ongoing priorities.
•Manage the day-to-day activities of web and mobile Network platforms and related social media pages, from content planning and development to approvals and communication.
•Lead the creation of content (written, visual, audio, video), in partnership with members, Network Directors, Event Managers, Event Marketing Managers and Member Experience Insights and Marcoms partners.
•Collaborate within Networks and with internal stakeholders to support and drive projects, programs, and goals and deliver events and activities.
•Drive a data driven strategy through retrieving reports and presenting through storytelling, drawing observations, providing insights, and establishing objectives based on member response.
•Serve as the point of contact to Network officer roles including the Engagement Officer and Regional Champions.
SKILLS/COMPETENCIES
•Excellent interpersonal skills, including strong diplomacy skills with the ability to build meaningful relationships with all levels of associates, members and vendors. Adaptable, insightful, empathetic and reliable.
•Excellent verbal and written communication skills, including proofreading, with meticulous attention to detail. Adjusts communication style appropriately to the audience.
•Ability to collaborate and communicate effectively in a multi-cultural, virtual environment, being sensitive to local and regional customs and practices.
•Ability to effectively manage trade-off decisions, prioritize competing opportunities, balance member and internal stakeholder needs with business priorities, manage cross functional expectations, and clearly articulate the rationale behind decisions.
•Resourceful and able to work independently with initiative and good judgement. Effective time management, organization and prioritization skills with the ability to focus on varied projects.
•Ability to maintain discretion and integrity of confidential information.
•Ability to identify problems, research alternatives, provide solutions and/or resolve issues in a timely manner. Anticipates member needs and delivers with clarity.
•Analytical thinker with ability influence and guide processes with appropriate approach and execution. Natural curiosity and desire to learn more; proficiency and interest in applying new technologies and tools.
•Professional presence, appearance, and stature to interact easily with YPO members, C-level executives and high-profile corporate leaders.
EXPERIENCE/BACKGROUND
•5+ years of experience in a communication, marketing, or account management position.
•3+ years of experience in an association or membership organization, specifically with membership, governance, marketing, events, or social media management.
•Experience creating visual and written content for multiple platforms, intended for diverse audiences to drive engagement.
•Experience in designing, developing, and monitoring communication and engagement strategies for virtual audiences across multiple channels.
•Experience in digital marketing, including an understanding of the importance of consumer research, advertising principals, social media management, and data best practices.
•Experience with Salesforce (CRM tools), Canva, email marketing tools, or Tableau (data visualization tools) highly preferred.
EDUCATION/TRAINING/CERTIFICATION
•Bachelor’s degree in marketing, communications, business, public administration, or equivalent experience required.
PHYSICAL REQUIREMENTS
•Ability to work flexible and/or extended hours to accommodate members and associates in multiple time zones.
•Ability to travel globally 10-15% per year to events, strategy meetings, and team retreats.
EOE
YPO is an Equal Opportunity Employer. YPO takes pride in supporting a diverse workforce and demonstrates this through its policies and practices. YPO does not discriminate in recruiting, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
