SEO Strategist

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT).  The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location & Flexibility

To help retain our deep culture of collaboration both among ourselves and our stakeholders, this role will maintain a Work From Near (Hybrid) presence in a hybrid capacity (Tuesdays, Wednesdays, and Thursdays) from our Vancouver, BC office.

The Opportunity

Our SEO Strategist will help shape how SEO & ASO integrates into WillowTree project work in a way that improves UX and boosts qualified organic traffic. You'll play an integral part on cross-functional project teams. You’ll conduct site & app audits, build technical SEO requirements, provide content strategy guidance and tactical optimizations. You’ll shape SEO & ASO best practices for both clients and internal teams, analyze organic traffic behavior and recommend audience segmentation, and serve as the primary point of contact for SEO- and ASO-related client questions.

Client travel required on an ad-hoc basis.

Responsibilities

• Conduct technical site audits & monitor SEO site health via SEO tools 
• Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
• Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
• Collaborate daily with cross-disciplinary teams such as, Engineering & Test Engineering, Product Architects, Analytics, Design, Content, Strategy and Research to create an amazing product experience for our clients
• Build SEO-friendly CMS solutions with customized fields in partnership with Engineering 
• Conduct keyword research for both SEO & ASO projects to influence the product teams’ strategy
• Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive qualified organic traffic 
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drives business impact and ladders up to clients’ business objectives
• Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance conversion rate that directly drives client business impact
• Stay on top of industry trends and search engine algorithms to inform new strategies
• Develop & deliver presentations that highlight SEO & ASO insights, technical enhancements, content recommendations, training materials, etc. for internal and client teams
• Collaborate with client & project team to develop & manage app store listing A/B tests
• Work collaboratively on project work across many product team disciplines while also tapping into and supporting the broader SEO team as needed
• Work with a high degree of autonomy on up to two projects at a time

Qualifications

• 4+ years SEO and/or ASO experience at a digital agency or in-house
• You’re knowledgeable about modern web technologies and understand server-side rendering, single-page applications, and how bots crawl a site
• Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD and Web Content Accessibility Guidelines
• You’ve developed or implemented technical SEO and content recommendations that drove organic search growth and met a client's business outcomes
• Understand the importance of Conversion Rate Optimization and how SEO overlaps with this discipline
• Ability to communicate your ideas and tactical recommendations to both technical and non-technical audiences
• An eye for detail and an enthusiasm for documentation and organization
• A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like voice search and A/B testing can impact SEO with the ability to create forecasting models estimating the impact of implementing work
• A familiarity with tools like: Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, Conductor or other similar tools
• Can effectively manage workload and commitments on up to 2 projects
• A tenacious approach to problem-solving and can navigate ambiguity with grace
• A self-starter that can operate independently across offices and in remote environments
• A growth mindset and passion to continuously learn about web development and other intersections of SEO & ASO (like Engineering, Design, and Content Strategy)
• Experience and/or interest in App Store Optimization (ASO)

Bonus Points

• Bachelor’s degree in Computer Science, Marketing, or a related field
• Background in Web Development, UX, Content Marketing and/or Product Strategy
• Familiarity with A/B/n and multivariate testing methodologies
• Direct experience with web products, native mobile apps, and development teams
• Experience with JIRA and similar project management platforms
• Agile development methodology experience
• Previous product agency experience

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.