The Marketing Specialist will execute integrated demand generation campaigns and manage webinars, paid media, and performance metrics to drive revenue.
Clari’s Revenue platform gives forecasting accuracy and visibility from the sales rep to the board room on revenue performance - helping them spot revenue leak to answer if they will meet, beat, or miss their sales goals. With insights like this, no wonder leading companies worldwide, including Okta, Adobe, Workday, and Zoom use Clari to drive revenue accuracy and precision. We never get tired of our customers singing our praises because it fuels us to help them continue to achieve remarkable. The next generation of revenue excellence is here…are you ready to achieve remarkable with us?
About the Team
Through bold storytelling, data-driven insights, and market-defining campaigns, we engage buyers and customers with the frameworks, strategies, and content they need to run revenue with precision. We shape Clari’s category leadership, build momentum with high-impact PR and analyst engagement, and drive demand through best-in-class digital and in-person experiences. From pipeline generation to brand awareness, our team creates the most compelling content, thought leadership, and customer stories that showcase how the best revenue teams win.
About the Role
We’re looking for a curious, hands-on self-starter and driven Marketing Specialist to help bring our demand generation programs, digital campaigns, and virtual events to life. In this role, you’ll support the strategy, execution, and optimization of integrated demand gen campaigns that drive high-intent leads and convert into qualified pipeline, aligned with our ICPs, sales goals, and funnel stages.
You’ll play a key part in running webinars through Goldcast, managing and optimizing paid media across Google, LinkedIn, and other platforms via our agency, and tracking performance metrics like CTR, CPL, ROAS, and pipeline impact. You’ll collaborate closely with content, design, and sales teams to launch full-funnel programs that deliver personalized engagement to target accounts.
A love for data is a must, you’ll dive deep into performance metrics such as MQL-to-SQL conversion rates, cost per opportunity, and campaign attribution to identify what’s working and where to improve. If you enjoy testing new ideas, optimizing based on insights, and collaborating with a fun, fast-paced team, this could be a great fit. We value creativity, attention to detail, and a roll-up-your-sleeves attitude.
This is a fully remote opportunity and can be worked from any location in the United States.
Responsibilites
- Help build and scale GTM marketing and nurture programs to engage key segments and drive revenue outcomes
- Maintain campaign calendars, dashboards, and timelines to ensure visibility and execution across teams
- Support the planning and execution of virtual events and webinars using Goldcast
- Assist in building and optimizing digital campaigns across Google Ads, LinkedIn, and other paid media
- Execute and help refine multi-channel campaigns focused on driving qualified pipeline and aligned with buyer stages and ICP
- Analyze and report on performance metrics (CTR, CPL, ROAS, MQL-to-SQL conversion, cost per opp, pipeline impact, etc.) to uncover insights and improve campaign ROI
- Help manage lead flow and campaign tracking in Salesforce and marketing automation tools
- Collaborate closely with sales to align on lead quality, track opportunity progression, and incorporate feedback into campaign improvements
- Conduct competitor and audience research to support campaign strategy
- Contribute to A/B testing plans for ad creative, landing pages, and email nurture programs
Qualifications
- 2–4 years of experience in marketing, ideally within a B2B or SaaS environment
- Hands-on experience supporting virtual events and webinars, with familiarity using platforms like Goldcast
- Proficient with core marketing and CRM tools such as Google Ads, Salesforce, Marketo, ZoomInfo, and ABM platforms like 6Sense or Demandbase
- Comfortable managing campaign tracking, lead flow, and reporting within a CRM and marketing automation systems
- Familiar with analytics tools such as Google Analytics, Looker, or Excel for campaign reporting and insight generation
- Experience launching and scaling demand generation programs across owned, earned, and paid channels
- Exposure to SEO, paid social, or email nurture strategies is a plus
Perks and Benefits @ Clari
- Remote-first with opportunities to work and celebrate in person
- Medical, dental, vision, short & long-term disability, Life insurance, and EAP
- Mental health support provided by Modern Health
- Pre-IPO stock options
- Well being and professional development stipends
- Retirement 401(k) plan
- 100% paid parental leave, plus fertility and family planning support provided by Maven
- Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays
- Focus on culture: Charitable giving match, plus in-person and virtual events
It is Clari’s intent to pay all Clarians competitive wages and salaries that are motivational, fair, and equitable. The goal of Clari’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay and grow at Clari.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to specific work location, skill set, depth of experience, education and certifications.
The salary range for this position is $85,000 to $130,000. The compensation package for this position also includes stock options and company-paid benefits, including well-being and professional development stipends.
#BI-Remote
#LI-Remote
You’ll often hear our CEO talk about being remarkable. To Clari, remarkable means many things. We believe in providing interesting and meaningful work in a supportive and inclusive environment - free from discrimination for everyone without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status.
Clari focuses on culture add, not culture fit, and believe we are made stronger by what makes you unique. If you are passionate about learning and excited about what we are doing, then we want to hear from you!
At Clari, we are excited to welcome talented individuals to our growing team. We are actively hiring across multiple geographies and encourage you to explore opportunities on our careers page that interest you.
Please note that all official communication regarding job opportunities at Clari will come from an @clari.com email address. If you receive messages on LinkedIn or other job platforms claiming to be from Clari, they may not be legitimate. To verify the authenticity of any job-related communication, please visit our official Clari Careers site.
Top Skills
6Sense
Demandbase
Excel
Goldcast
Google Ads
Google Analytics
Looker
Marketo
Salesforce
Zoominfo
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