Marketing Operations Manager

About SailPoint:

SailPoint is the leader in enterprise identity security. Our identity security solutions provide organizations with the visibility and control they need to manage and secure access to all applications and data, for all identities, across their hybrid enterprise. We deliver an integrated set of capabilities that enable organizations to discover, govern, and secure all identities, including employees, contractors, partners, and bots, and all access, including applications, data, and infrastructure. Join us and help shape the future of identity security!

The Opportunity:

SailPoint is looking for a highly motivated and detail-oriented Marketo Campaign Specialist to join our growing marketing team. In this role, you will be responsible for the execution, optimization, and reporting of our Marketo-driven marketing campaigns, playing a critical role in generating demand and nurturing leads. You will work closely with various marketing functions, including content, digital, product marketing, and sales, to deliver impactful campaigns that drive business growth.

What You'll Do:

• Campaign Execution: Build, configure, and launch multi-channel marketing campaigns within Marketo, including email nurture flows, landing pages, forms, and program setup.
• Email Marketing: Develop and deploy engaging email communications, ensuring proper segmentation, personalization, A/B testing, and deliverability best practices.
• Landing Page Creation: Design and optimize landing pages and forms to maximize conversion rates for various campaigns and initiatives.
• Automation & Nurturing: Implement and manage complex lead nurturing programs and automation workflows to guide prospects through the buyer's journey.
• Data Management: Maintain data hygiene within Marketo and ensure seamless integration with Salesforce CRM. Assist with list imports, segmentation, and data enrichment.
• Reporting & Analysis: Track, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization. Develop dashboards and regular reports for stakeholders.
• Collaboration: Work closely with content creators, digital marketers, sales development representatives (SDRs), and product marketing to align on campaign goals, messaging, and follow-up strategies.
• Marketo Best Practices: Stay up-to-date with the latest Marketo features, functionalities, and marketing automation best practices, recommending improvements and efficiencies.
• Compliance: Ensure all campaigns adhere to data privacy regulations (e.g., GDPR, CCPA).
• A/B Testing: Design and execute A/B tests on various campaign elements (e.g., subject lines, calls-to-action, landing page layouts) to continuously improve performance.

What You Bring:

• 2-4 years of hands-on experience working with Marketo, preferably in a B2B SaaS environment.
• Marketo Certified Expert (MCE) certification highly preferred.
• Strong understanding of marketing automation principles, lead nurturing, and demand generation best practices.
• Proficiency in building emails, landing pages, forms, and programs within Marketo.
• Experience with Salesforce CRM integration and lead flow management.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven recommendations.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Ability to collaborate effectively with cross-functional teams.
• HTML/CSS knowledge for email and landing page customization is required.
• Flexibility to on working hours to cover US Time Zones are required.
• Bachelor's degree in Marketing, Business, or a related field.

Path to Success:

First 30 Days: Foundation & Integration

The primary focus for the first month will be on onboarding, understanding SailPoint's existing Marketo instance and processes, and building foundational relationships.

• Objective 1: Marketo Instance Familiarization & Documentation Review.
  • Specific: Gain a comprehensive understanding of SailPoint's current Marketo instance, including folder structures, naming conventions, active campaigns, and integration points with Salesforce. Review existing documentation related to campaign execution, lead flow, and reporting.
  • Measurable: Complete a detailed self-assessment of Marketo instance knowledge and identify 3-5 key areas for further exploration. Successfully locate and review at least 80% of relevant Marketo process documentation.
  • Achievable: Yes, with dedicated time for exploration and access to documentation.
  • Relevant: Essential for effective campaign management and adherence to existing best practices.
  • Time-bound: By end of Day 30.
• Objective 2: Stakeholder Introduction & Meeting Schedule.
  • Specific: Meet with key stakeholders from the content, digital marketing, product marketing, and sales development representative (SDR) teams to understand their roles, current campaign needs, and collaboration processes.
  • Measurable: Schedule and complete introductory meetings with at least 80% of identified key stakeholders.
  • Achievable: Yes, with proactive scheduling.
  • Relevant: Crucial for fostering cross-functional collaboration and aligning on campaign goals.
  • Time-bound: By end of Day 30.
• Objective 3: Shadowing & Initial Campaign Contribution.
  • Specific: Shadow an experienced team member on at least two live Marketo campaign builds and contribute to minor campaign elements (e.g., A/B testing setup for an email subject line, minor landing page text edits) under supervision.
  • Measurable: Actively participate in the build of two campaigns and successfully complete assigned minor contributions without errors.
  • Achievable: Yes, with guidance from the team.
  • Relevant: Provides practical experience and an immediate opportunity to contribute.
  • Time-bound: By end of Day 30.

First 60 Days: Execution & Optimization Entry

The next 30 days will focus on taking on more direct responsibility for campaign execution and beginning to contribute to optimization efforts.

• Objective 1: Independent Campaign Launch.
  • Specific: Independently build, configure, and launch at least one multi-channel marketing campaign within Marketo, including email nurture flows, landing pages, and forms, adhering to SailPoint's brand guidelines and best practices.
  • Measurable: Successfully launch one campaign with zero critical errors, confirmed by relevant stakeholders.
  • Achievable: Yes, leveraging the foundational knowledge gained in the first 30 days and available resources.
  • Relevant: Directly aligns with core job responsibilities.
  • Time-bound: By end of Day 60.
• Objective 2: Data Hygiene & Salesforce Integration Understanding.
  • Specific: Demonstrate a clear understanding of Marketo data hygiene practices and the seamless integration with Salesforce CRM, specifically related to lead flow and data synchronization. Assist with at least two data list imports.
  • Measurable: Accurately answer questions about lead flow between Marketo and Salesforce, and successfully assist with two list imports, ensuring data quality checks are performed.
  • Achievable: Yes, with access to internal documentation and team guidance.
  • Relevant: Essential for maintaining accurate data and efficient lead management.
  • Time-bound: By end of Day 60.
• Objective 3: Initial Campaign Performance Reporting.
  • Specific: Generate initial performance reports for at least one launched campaign, identifying key metrics (e.g., open rates, click-through rates, conversion rates) and presenting a basic overview to the relevant marketing lead.
  • Measurable: Produce one comprehensive campaign performance report, highlighting at least three key metrics and presenting one actionable insight.
  • Achievable: Yes, using Marketo's reporting features.
  • Relevant: Begins the process of contributing to data-driven decision making.
  • Time-bound: By end of Day 60.

First 90 Days: Ownership & Optimization Contribution

By the end of the third month, the specialist should be confidently managing campaigns and actively contributing to their optimization.

• Objective 1: Lead Nurturing Program Management.
  • Specific: Take ownership of an existing lead nurturing program within Marketo, ensuring its ongoing performance and making data-driven recommendations for optimization to improve conversion rates.
  • Measurable: Identify and implement at least one A/B test or optimization within the assigned nurturing program, aiming for a measurable improvement in engagement (e.g., 5% increase in email click-through rate).
  • Achievable: Yes, building on previous experience and analytical skills.
  • Relevant: Directly impacts lead progression through the buyer's journey.
  • Time-bound: By end of Day 90.
• Objective 2: Advanced Landing Page & Form Optimization.
  • Specific: Design and optimize at least two landing pages and associated forms using HTML/CSS knowledge to maximize conversion rates for specific campaigns or initiatives, incorporating A/B testing methodologies.
  • Measurable: Launch two optimized landing pages/forms, with documented A/B test results and a goal of at least a 10% improvement in conversion rate on tested elements.
  • Achievable: Yes, leveraging HTML/CSS skills and Marketo's capabilities.
  • Relevant: Critical for maximizing campaign effectiveness and lead generation.
  • Time-bound: By end of Day 90.
• Objective 3: Cross-Functional Collaboration & Feedback Loop.
  • Specific: Proactively collaborate with content creators and SDRs on at least three active campaigns, providing insights from Marketo performance data to refine messaging and follow-up strategies.
  • Measurable: Participate in at least three collaborative sessions, providing specific data-driven recommendations that lead to adjustments in campaign messaging or SDR follow-up. Document feedback received and actions taken.
  • Achievable: Yes, through active communication and data sharing.
  • Relevant: Strengthens inter-departmental alignment and campaign effectiveness.
  • Time-bound: By end of Day 90.

First 180 Days: Strategic Impact & Continuous Improvement

By six months, the Marketo Campaign Specialist should be a valuable, proactive member of the team, contributing to strategic initiatives and driving continuous improvement.

• Objective 1: Develop and Implement New Automation Workflows.
  • Specific: Identify a gap or opportunity in the current marketing automation strategy and propose, build, and implement at least one new complex automation workflow or lead scoring model within Marketo to improve efficiency or lead quality.
  • Measurable: Successfully launch one new automation workflow or lead scoring model, demonstrating its impact (e.g., reduced manual effort by 15%, 5% increase in marketing qualified leads).
  • Achievable: Yes, leveraging deep Marketo expertise and understanding of business needs.
  • Relevant: Directly contributes to the scalability and effectiveness of marketing efforts.
  • Time-bound: By end of Day 180.
• Objective 2: Comprehensive Campaign Reporting & Insights.
  • Specific: Develop and maintain a dashboard or recurring report for stakeholders that provides comprehensive insights into the performance of multiple Marketo-driven campaigns, including trend analysis and strategic recommendations for future initiatives.
  • Measurable: Create one comprehensive dashboard or monthly report, presented to relevant stakeholders, which includes trend analysis and at least three actionable, data-backed recommendations for optimization.
  • Achievable: Yes, using Marketo's reporting tools and analytical skills.
  • Relevant: Elevates reporting from metrics to strategic insights, supporting business growth.
  • Time-bound: By end of Day 180.
• Objective 3: Proactive Marketo Best Practices & Compliance.
  • Specific: Research and recommend at least two improvements or efficiencies based on the latest Marketo features, functionalities, or marketing automation best practices, ensuring all campaigns adhere to data privacy regulations (e.g., GDPR, CCPA).
  • Measurable: Propose two well-researched Marketo best practice improvements, with a clear explanation of their potential impact, and demonstrate adherence to all relevant data privacy regulations across all managed campaigns.
  • Achievable: Yes, through continuous learning and staying updated with industry trends.
  • Relevant: Ensures the team is leveraging Marketo effectively and maintaining compliance.
  • Time-bound: By end of Day 180.

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.  

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability.  Contact [email protected] or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.