The Marketing Operations Manager will optimize ZestyAI's marketing technology stack and oversee campaign operations, data management, and analytics. This role involves creating dashboards, managing marketing automation, and collaborating with cross-functional teams to improve engagement and growth.
Marketing Operations Manager (Remote, Canada)
About ZestyAI
ZestyAI is the leading property and climate risk platform for the Property and Casualty insurance industry. Leveraging advanced AI and data science, we deliver unparalleled insights into property-level risk across the United States, from wildfires and severe convective storms to non-weather-related hazards. ZestyAI helps facilitate a healthier insurance market for all, increasing the availability of insurance, more closely aligning premiums to true risk, and helping carriers and policyholders mitigate and reduce risk, which makes insurance more affordable.
About the role
As a Marketing Operations Manager, you’ll play a critical role in building and optimizing the tools, processes, and data strategies that power ZestyAI’s marketing efforts. Reporting to the Head of Marketing, this hands-on role is perfect for someone who thrives in a fast-paced environment and is eager to make a meaningful impact.
What you will do
Marketing Technology Strategy:
- Lead and optimize ZestyAI’s marketing technology stack (Salesforce, Outreach, Mailchimp, ActiveCampaign, Unbounce, etc.) to maximize ROI and enable scalable growth.
- Design and implement an ABM infrastructure to drive engagement with high-value target accounts.
- Establish and enforce governance policies for data quality, tool adoption, training, and consistent reporting across the marketing team.
Automation and Data Management:
- Manage and optimize marketing automation systems to execute campaigns, nurture leads, and improve engagement with prospects. Identify and build optimal workflows between marketing tech, sales tech, and product tech.
- Oversee the health and accuracy of the marketing database and implement strategies to expand and enhance the database with high-quality leads.
- Develop and manage segmentation strategies to enhance personalization across marketing efforts.
Campaign Operations:
- Partner with marketing, sales, and product teams to build and execute campaigns with accurate tracking and data integration across tools.
- Create and maintain lead scoring models, optimizing lead routing processes to support sales pipeline generation.
- Implement and manage attribution methodologies to measure the impact of ABM and multi-channel campaigns.
Analytics & Reporting:
- Own the creation of dashboards and reporting on marketing activity metrics, campaign performance, and lead conversion rates.
- Provide actionable insights and recommendations based on data analysis to optimize campaigns and increase ROMI.
- Measure the performance of ABM initiatives and iterate strategies to improve outcomes.
Cross-functional Collaboration:
- Partner with sales, revenue operations, and customer success teams to ensure cohesive marketing operations that drive engagement, growth, and alignment with organizational goals.
- As the go-to expert, train cross-functional teams on marketing automation tools, best practices, and platform capabilities to support organizational goals.
- Maintain up-to-date documentation on Marketing operational processes and how our ecosystem of tools supports, enables and automates go-to-market needs.
Qualifications
- Experience: 3+ years in a marketing operations role, preferably in a B2B SaaS or technology company, with hands-on experience managing Salesforce and marketing automation platforms like ActiveCampaign, Mailchimp, and Outreach.
- Technical Skills: Proficiency in Salesforce CRM administration. Familiarity with integration tools and analytics platforms. Advanced Excel or data manipulation skills are a plus.
- ABM Knowledge: Experience building and executing account-based marketing strategies, including segmentation, lead scoring, and attribution.
- Analytical Mindset: Strong quantitative skills, with experience tracking, analyzing, and improving marketing performance metrics.
- Project Management: Ability to manage multiple priorities effectively, with strong organizational skills and attention to detail.
- Communication: Excellent interpersonal and communication skills to effectively work with cross-functional teams.
If you're passionate about leveraging technology and data to drive results, we'd love to hear from you!
Top Skills
Excel
Salesforce
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