Marketing Lead - B2B

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.
Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
The DISH Go-To-Market team is accountable for the strategy, growth, and development of all marketing initiatives driving the DISH Business Commercial TV business annually. This team manages the campaigns and initiatives that tell our DISH Business brand story, reach our target audiences, and drive our yearly sales goals. This is an exciting, dynamic role to have during an exciting time at DISH, as we look to evolve our offerings based on the changing dynamics in the category and our entry into Wireless.
Key Responsibilities:

• Developing, implementing and maintaining annual DISH Business Go-To-Market Calendar, inclusive of all B2B marketing campaigns, offers, tests, initiatives and tactic coordination from top-of-funnel to bottom funnel
• Leading tactical campaigns & initiatives based on DISH Business key verticals and content pillars, new product launches and offers
• Working cross functionally with Sales, Media Agency and external partners to launch campaigns, initiatives and offers with strategies and objectives and goals defined
• Writing Initiative Briefs, inclusive of background, financial analysis, launch plans, cross-functional team coordination, key meetings/approvals, performance reporting, and archiving/postmortems
• Owning DISH Business Leads CRM and nurture campaigns, growing leads to deliver to our Sales team for conversion
• Coordinating campaign-level performance share-out across teams, B2B media channels and tactics, including KPI's, message tests, offer testing and image testing

Skills, Experience and Requirements
Education and Experience:

• Bachelors degree in marketing, business, journalism, communications, or related degree
• 2-4 years experience as a Marketing Generalist with experience across full-funnel marketing: brand, digital, direct response, and partner marketing

Skills and Qualifications:

• Ability to think strategically about both customer and market information; comfortable analyzing marketing data to see big picture
• Ability to influence and collaborate across various functional groups including Sales, Media Agency and external third-party partners
• Experience with HubSpot and Marketing CRM Programs is a plus, as is B2B marketing experience and media channels like LinkedIn
• Strong interpersonal skills that encourage team collaboration and promote enthusiasm; build trust with external and cross-functional partners
• Must be results oriented and have an understanding of metrics and data, as well as the ability to infer implications and make recommendations
• Thrive in a fast-paced and ever-changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis, and a proven track record of communicating effectively

• Problem solver, process and detail oriented

Visa sponsorship not available for this role
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )