The Marketing Insights & Analytics Manager will analyze marketing data, optimize performance, and align strategies with business goals, providing actionable insights for growth.
At Fullscript, we’re not just changing healthcare—we’re making it whole.
We help 100,000+ healthcare practitioners support 10 million patients with a platform that delivers evidence-based health solutions, diagnostic support, and practitioner tools—all in one place.
Healthcare today is disconnected. We’re fixing that. Fullscript makes it easier for practitioners to treat the whole person, not just symptoms, so patients get the support they need—when they need it.
We’re building a better way—one where healthcare is connected, complete, and built for impact.
The Marketing Insights & Analytics Manager at Fullscript will play a vital role in bridging the gap between marketing teams and data/technical teams, ensuring a clear and actionable understanding of marketing performance across various channels and campaigns.
This position is responsible for driving the strategic development and adoption of data-driven marketing tactics, optimizing performance, and aligning digital marketing strategies with Fullscript’s business goals. You will provide key insights into customer behavior, marketing funnels, and opportunities to grow and enhance Fullscript’s marketing efforts in support of organizational objectives.
What You'll Do:
- Data Analysis & Reporting: Continuously analyze data across marketing channels, campaigns, and tactics to understand performance and identify areas for improvement. Provide actionable insights and recommendations to inform marketing decisions.
- Funnel & Performance Insights: Deliver comprehensive funnel analysis, providing clear insights into lead generation, conversion rates, and customer engagement to improve marketing performance and drive business growth.
- Data-Driven Strategy: Act as a subject matter expert for all data-driven requests, unlocking valuable insights from Fullscript’s data and presenting these findings to internal teams to optimize marketing strategies and campaigns.
- Collaborative Marketing Optimization: Work closely with cross-functional marketing teams to prioritize data requests and ensure strategies are continuously optimized to meet business objectives.
- Functional Requirements Development: Collaborate with marketing teams to create, analyze, and validate business requirements. Translate these into detailed functional requirements and user stories to ensure clear communication with technical teams.
What You Bring To The Table:
- 8+ years of experience in marketing, with a focus on B2B/B2C growth marketing, ideally within healthcare, SaaS, or similar sectors.
- Bachelor's degree in Digital Marketing, Marketing Analytics, or a related field/experience.
- Expertise in digital marketing data, with hands-on experience in platforms such as Google Analytics, Iterable, Hubspot, and Salesforce Marketing Cloud.
- Proficiency in reporting and analytics tools, such as Looker Studio, Tableau, and experience with Snowflake or other data warehouse platforms.
- Strong ability to analyze complex data sets and deliver actionable insights to non-technical stakeholders.
- Excellent communication skills, with the ability to articulate data insights in an accessible way to marketing teams and senior leadership.
- Experience collaborating with internal and external partners to drive marketing performance.
- Previous experience in the health and wellness or SaaS industry.
- Familiarity with the customer journey in health and wellness, particularly for healthcare providers and patients.
- Account-Based Marketing (ABM) strategies.
- Experience with A/B testing to refine campaigns and improve results.
- Knowledge of lead management frameworks.
Bonus Points
Why You'll Love Fullscript:
- Market competitive compensation package including equity
- RRSP matching (within CAD) // 401K matching (within US)
- Flexible PTO policy
- Flexible benefits package and additional perks
- Employee discount on Fullscript catalog of products for family & friends
- Ability to Work Wherever You Work Well*
Why Fullscript?
Great work happens when people are supported, challenged, and inspired. Here, you’ll be part of a team that:
⬦ Values innovation—we push boundaries and always look for better ways.
⬦ Supports growth—through learning, mentorship, and meaningful work.
⬦ Cares about balance—with flexible work options and time off when you need it.
📌 Apply now—let’s build the future of healthcare, together.
Fullscript is an equal-opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request—email [email protected] for support.
Before joining the team, all candidates who receive and accept an offer will complete a background check.
🚀 MORE INFO: www.fullscript.com | www.rupahealth.com | Follow us on social media @fullscriptHQ
🔥 IN THE NEWS: Fullscript acquires Rupa Health
📺Let’s make healthcare whole
Top Skills
Google Analytics
Hubspot
Iterable
Looker Studio
Salesforce Marketing Cloud
Snowflake
Tableau
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