Marketing Events Manager

Posted 16 Days Ago
Be an Early Applicant
Hiring Remotely in Canada
Remote
Entry level
Healthtech • Software
The Role
The Marketing Events Manager will manage industry trade shows, customer conferences, and user group events. Responsibilities include identifying, planning, and executing event programs, driving event demand generation, improving customer experiences, and generating quality leads to support corporate business objectives.
Summary Generated by Built In

Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.

 

For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.

 

The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.


WHAT’S IN IT FOR YOU?

 

At Cority, we keep abreast of the changing labour market to ensure that our employees are paid based fairly and equitably based on their skills, years of experience, education and functional experience. Employee health and well-being are at the core of what we do. Competitive health benefits, dental plans, fitness allowance, health care spending account, retirement savings plan, work from home, as well as subsidized internet provide employees and their families support and flexibility.

 

We pride ourselves on our values-driven, performance oriented, dynamic and growth focused culture. The leadership team strives to create a meaningful work experience for employees through challenging work projects and employee recognition. Our HR team ensures our employees have opportunities to get social through corporate volunteering and social happy hours both in office and virtually.

 

Job enrichment, employee development and career planning are our priority. Cority ensures that employees have their skills and certifications up-to-date with our annual training allowance. Internal Recruitment, Departmental Conferences, Group Training Programs, and High Talent Programs are some of the ways that we hone skills and grow talent within the company.


Position Summary:

We’re looking for a high-energy, personable, execution-focused team player to manage our industry trade shows, customer conferences, and user group events. You’ll join a team of Marketers within a fast-paced, successful, and growing company to showcase our brand and award-winning software to customers and prospects around the world.

 

The Marketing Events Manager identifies, plans and executes a variety of event programs including tradeshows, user conferences, and customer events that will help meet corporate business objectives. In this role, you will be responsible for the strategy, development, and execution of the field marketing plan. You will manage planning meetings with stakeholders and virtual teams from start to finish. The ideal candidate will be a strong project manager, come up to speed quickly, have industry events experience and build strong rapport with event partners and internal team members from the start.

 

This role will own driving event demand generation at scale, implement best practices, to foster better customer and prospect experiences globally, and make continuous improvements based on data and insights. This position will oversee programs with the goal of generating quality leads and pipeline, accelerating the sales cycle, and building customer relationships.

 

The ideal candidate will be well-versed in event management, measuring impact/results, logistic details, and able to manage multiple projects at one time.

PRIMARY RESPONSIBILITIES:

  • Manage overall planning and execution of in-person and virtual events. Including annual user conferences, road shows, and trade shows.
  • Develop and oversee event objectives, budget, project plans, and scope aligned with marketing strategy. Prepare event workback plans with timelines, resources, and deliverables.
  • Drive and develop event strategy and creative ideation/forward thinking, bringing industry relevance and knowledge.
  • Monitor performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.
  • Provide regular reporting and insights to stakeholders, including senior management, on the impact of event marketing efforts.
  • Research and recommend industry events, vendors, venues, promotional items.
  • Primary point of contact with event hosts for sponsorships and speaker opportunities.
  • Collaborate with Cority subject matter experts for onsite staffing needs.
  • Work with team members to execute event email/social communications and branding.

REQUIREMENTS/ QUALIFICATIONS:

  • 5-7 years of relevant work experience in B2B marketing event management (customer-focused global events and industry trade shows). Technology organizations a plus.
  • Bachelor’s degree in marketing, communications, business or related discipline preferred.
  • Expertise in MS Office applications - Word, Excel, PPT, Outlook. Experience with event management software (Cvent preferred) and project management software (Asana preferred). Knowledge of Salesforce and Marketo a plus.
  • Experience using data and metrics to measure impact and determine improvements.
  • Experience driving direction and alignment with cross-functional teams and event partners.
  • Strong organizational skills with exceptional attention to detail. Commitment to delivering high-quality and error-free work.
  • Excellent time management skills. Ability to work efficiently within guidelines, prioritize responsibilities, and manage tasks under tight deadlines. Ability to work well under pressure.
  • Excellent verbal/written communication skills.
  • Great interpersonal skills and ability to interact with vendors, customers, and colleagues across the globe in a polished and professional demeanor.
  • Self-motivated and detail-oriented with a strong desire to learn new skills.
  • Capability to work independently as well as part of a team.
  • Strong, reliable internet connection.

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to [email protected].

The Company
HQ: Toronto, Ontario
654 Employees
On-site Workplace
Year Founded: 1985

What We Do

Cority is the global enterprise EHS software provider that empowers those who transform the way the world works. For over 35 years, Cority has been powered by a spirit of innovation, deep domain expertise, and a commitment to integrity that enables our customers to achieve higher levels of operational and sustainable performance. With the most comprehensive, human-centered, and secure SaaS platform, Cority helps people and businesses thrive around the world. The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

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