We begin with dreams. Dreams drive our motivation. Dreams are our future. The world's dreams, people's dreams, our dreams. Our passion creates ideas that make dreams come alive. Technology and products that were only dreams become reality.
All for dreams. Dreams challenge and the Nidec-Group will continue to meet the challenge. For the world's and people's tomorrows; the world's first, the world's best technologies and products; we will continue our part in creating a better society.
Job Summary
The Director of Marketing is responsible for leading and overseeing comprehensive marketing strategies for Traction Americas and Europe, focusing on driving revenue growth through effective commercial and industrial marketing initiatives and spearhead the market expansion strategy for our cutting-edge propulsion solutions.Job Description
SPECIFIC JOB RESPONSIBILITIES
- Lead the development and implementation of comprehensive marketing strategies that align with business objectives to drive maximum revenue and profit growth
- Direct pricing strategies and strategic marketing initiatives across multiple markets and channels, ensuring alignment with overall business goals
- Implement strategic actions to enhance operating profit through targeted marketing and process improvements
- Conduct market intelligence analysis to identify trends, customer pain points, and untapped opportunities in Traction applications
- Collaborate with R&D to translate technical advantages into compelling value propositions
- Work closely with regional sales teams to develop high-impact sales collateral and case studies
- Present marketing strategies and results to executive leadership and stakeholders, advocating for necessary resources and support
- Manage marketing communications to align Nidec brand strategy and the brand image to increase brand value and customer loyalty
- Participating in related industry marketing events to promote our brand
- Collaboration with MOTION/MOEN marketing on regional marketing matters
Additional Job Details
REQUIRED QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree in engineering-related majors, MBA preferred
- 10+ years of relevant marketing experience, preferably in the motor/vehicle industry and B2B business model
- Extensive experience in digital marketing, content development, and demand generation, with a comprehensive understanding of traditional and innovative marketing strategies
- In-depth knowledge of the motor and related industry, including market trends and regulatory requirements
- Strong analytical skills to evaluate market trends, customer data, and performance metrics, driving informed decision-making
- Proven track record of developing go-to-market strategies for motor or related automation products
- Proven leadership capability to develop, mentor, and manage a high-performing marketing team
- Proficient in marketing software and tools, including CRM systems
- Excellent communication, presentation, and interpersonal skills to influence stakeholders at all levels
- Willingness to travel.
Languages
- English. Other language skills are helpful.
CORE COMPETENCIES
- Global Mindset
- Leadership Capability
- Ability to work in Matrix Org
- Operates with Nidec Values
- Customer Focus
- Strategic Thinking
- Problem Solving
- Change Management
- Building Effective Teams
- Action Oriented
- Complexity Management
- Being resilient
Equal Employment Opportunity and Affirmative Action at Nidec
Nidec is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to their age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your (EEO) rights as an applicant, please visit the following website: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Work Shift Schedule
No Soliciting
Nidec will not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre-approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.
