The Marketing Coordinator will support Specialty Care marketing strategies, implement promotional plans, analyze market performance, and coordinate events while ensuring compliance with policies.
Marketing Coordinator is responsible for marketing support of Specialty Care category including operational execution, implementation of the portfolio strategy and follow-up, support of internal coordination and alignment with enabling functions, as well as focus on specific projects.
Responsibilities
STRATEGY
Data analytics:
Analize sales and market performance, competitive landscape. Follow up territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment.
OMNICHANNEL & CONTENT
DME
MEETING & EVENTS
COMPLIANCE
Qualifications:
Expect candidates to demonstrate these competencies:
Work Location Assignment: On Premise
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
Marketing and Market Research
Responsibilities
STRATEGY
- Support CBL and CBM brand plan definition and implementation of portfolio strategies.
- Coordinate and/or co-lead key projects to be defined by the category, KPIs definition and follow up.
Data analytics:
Analize sales and market performance, competitive landscape. Follow up territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment.
OMNICHANNEL & CONTENT
- Support the implementation and follow-up of omnichannel plans, Tailored design and production of promotional materials for each pharmacy type, guaranteeing visibility and display at key POS
- Define with CBL/CBM content and audience, articulating the correct implementation and development of materials with the Content & Channel Team
DME
- Responsible for Marketing Tactical Matrix upload, follow up calendar initiatives and DME accomplishment with financial team.
- Coordinate or follow Up medical samples' distribution, management and KPIs.
MEETING & EVENTS
- Provide definition and documentation to the "Transaction center" to ensure mapp creation, compliance and flawless execution of the events and initiatives.
- Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training-related activities.
COMPLIANCE
- Annual update of Speaker program and database.
- Ensure messages are aligned with local and global policies.
Qualifications:
- English - Advance level
- University graduate
- 3+ years of professional experience
Expect candidates to demonstrate these competencies:
- Understanding of sales / marketing role in the pharmaceutical industry is desirable
- Excellent communication and digital skills
- An understanding of how to develop and use customer insight
- Self-Awareness & Emotional Intelligence; Strong Planning and organizational skills
- Teamwork capabilities
- Advanced Experience in Office suite (Power Point, Excel, Word)
- Data analysis and interpretation
Work Location Assignment: On Premise
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
Marketing and Market Research
Top Skills
Excel
Office Suite (Power Point
Word)
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