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Career Opportunity
Role Title
Marketing Automation Specialist, Digital Marketing
Purpose of role
The Marketing Automation Specialist role is primarily accountable for executing multi-channel campaigns in a B2C environment, QA testing, communicating changes, gathering requirements and approvals, and assisting in the building out of marketing campaigns and automation workflows. This role will work closely with the Marketing and IT teams.
The ideal candidate has a technical background in digital marketing and automation tools, is focused on execution of multi-step marketing communications, segmenting/targeting based on customer data and behaviour, and enjoys technical problem solving.
Job Description
Key Responsibilities
- Plan, set up, and execute digital campaigns in accordance with the strategy and objectives of campaign stakeholders
- Work in partnership with internal and external stakeholders to leverage personas, customer journeys and data strategies to develop and implement marketing automation programs
- Gather, document, and help form business requirements, key performance indicators, and other functional and technical requirements
- Create high quality client experience through use of digital channels, interactive journeys and triggered engagements
- Support stakeholders and third parties throughout the campaign implementation process
- Interact frequently with stakeholders via various communication methods —including interaction with marketers, analysts, web developers, content and creative designers
- Design, structure and map data sources for marketing solutions
- Understand measurement methodologies, why we need them and when to use them (A/B testing, Test/Control etc.)
- Identify process gaps, efficiencies, refinements and establish new process
Key Qualifications
- 3-5 years of related professional experience in campaign execution and operations, marketing automation, digital communications, database marketing, and data analysis
- Bachelor’s degree or college diploma with a strong technical core in digital marketing, advertising, communications or equivalent
- Strong understanding and implementation of HTML, JavaScript, Bootstrap, CSS and other web standards, technologies & protocols in developing responsive emails, webforms and webpages
- Salesforce and Sitecore experience strong assets
- Solid knowledge of Adobe Dreamweaver (or other WYSIWYG editors), Photoshop, and Acrobat
- Strong understanding of online analytic tools (Google Analytics, Google Tag Manager)
- Knowledge of industry standard and best practices for digital and direct marketing contact management (CASL, privacy, etc.)
- Understanding of social media channels including Twitter, Facebook, Instagram, and LinkedIn
- Exceptional organizational, presentation, and communication skills – both verbal and written
- Capacity to think critically, learn quickly, and adapt to a fast-paced work environment
- Strong analytical skills and understanding of reporting development/ requirements
- Logical approach to problem solving
- An interest in process improvement and identification of process gaps
- Strong multi-tasking and time management skills
- Willingness to work flexible hours to meet challenging deadlines
#LI-Hybrid
Equal Opportunity Employment and Inclusion – at Foresters Financial, we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion, Diversity and Equity (IDE) as a core strategic objective for building strong, innovative teams in which all our employees can show up wholly and authentically as themselves.
Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process, please email [email protected] in advance of your appointment.
Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.
