The Lifecycle Strategy Specialist will drive subscriber acquisition and retention through email and app campaigns, optimizing workflows, and reporting performance.
Department: Commercial - Ecommerce
Reports to: Manager, Lifecycle Strategy
Location: North Vancouver, B.C.
Your Opportunity at ARC’TERYX:
As a Lifecycle Strategy Specialist, you will play a key supporting role in driving subscriber acquisition across digital channels. Partnering closely with cross-functional teams, you will help implement and optimize strategies that grow our email subscriber and app user base, improve data quality, and enhance onboarding experiences.
Leveraging your expertise in marketing automation, you will identify opportunities to streamline workflows, benchmark performance against industry standards, and contribute to the continuous improvement of our lifecycle marketing programs. Your work will directly support the effectiveness of our guest journeys through thoughtful reporting, analysis, and optimization.
This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.
Meet Your Future Team:
The CRM team employs a customer-led strategy to build meaningful relationships with our guests. Recognizing that different approaches work best at different points in the customer journey with Arc’teryx, we collaborate closely with various teams to put the guest at the center of every decision we make.
If you were in the Lifecycle Strategy Specialist role now, here are some of the core activities you would be doing:
- Building, executing, and optimizing app campaigns in Braze, supporting seasonal marketing, lifecycle moments, and key product drops
- Supporting with email and app opt-in acquisition strategies across digital and retail experiences, ensuring seamless capture and clean data intake
- Partnering cross-functionally with data and technology teams to ensure acquisition data is properly captured, standardized within CRM, and integrated for activation
- Supporting the strategy and development of app lifecycle journeys, such as onboarding, post-purchase, product abandonment, and reactivation to improve retention and LTV
- Executing A/B testing strategies for both app and acquisition touchpoints, with a focus on measurable performance improvements
- Implementing segmentation strategies that leverage engagement data to minimize churn and deliver relevant, personalized guest experiences across channels
- Monitoring performance of acquisition, email churn, and lifecycle programs through reporting and KPIs, using tools like Salesforce Marketing Cloud, PowerBI, Braze, and Adobe Analytics
- Collaborating with CRM, Digital Marketing, Technology, and Retail teams to drive continuous improvement and alignment across all guest touchpoint
Here are some of the things you could be working on in the future:
- Building out app lifecycle journeys (e.g., abandonment, reactivation, winback) to drive engagement and retention
- Collaborating with the App Product team to improve attribution and measure campaign performance
- Supporting the integration of app engagement data into the Data Lake to enable better orchestration across email, app, and media channels
Are you our next Lifecycle Strategy Specialist?
- You have a Bachelor’s degree in business, marketing, communications, or a related field
- You have3+ years of experience in lifecycle marketing, CRM, email marketing or retention marketing. Retail experience is a plus
- You have experience with Salesforce Marketing Cloud, Braze and other CRM/ESPs
- You work independently while collaborating with others during daily meetings and standups
- You are effective at managing projects, including schedules, asset delivery, reporting share back, changes to scope, and resources
- You have a knack in attention to detail
- You demonstrate the ability to quickly adapt to new tools and processes
- You understand best practices for email creative and templates, segmentation, dynamic content, and A/B testing methodologies to improve channel performance
- You are well versed in CRM Journey Builder experience and HTML, CSS and SQL are assets
- You are always thinking in the shoes of the guest
- You consider initiatives that work globally and for the long term
- You believe in innovative, creative, and methodical approach to problem-solving
- You are a strong communicator who can work with cross-functional teams
- You are highly flexible and adaptable when faced with ambiguity
- You can effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best solutions with an unwavering commitment to do what is right
- Your passion for your work paralleled by your passion for getting outside and living it
- You have passion for pursuing audacious goals
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
Top Skills
Adobe Analytics
Braze
CSS
HTML
Power BI
Salesforce Marketing Cloud
SQL
ARC'TERYX North Vancouver, British Columbia, CAN Office
2220 Dollarton Hwy, North Vancouver, British Columbia, Canada, V7H 1A8
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