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Social Finance, LLC seeks Lifecycle Marketing Specialist in San Francisco, CA:
Job Duties: Execute data-driven marketing initiatives utilizing a campaign management tool;
perform activities such as audience selection, trigger qualification, suppressions and
segmentation. Own the coding/building, approval process, and deployment of daily, monthly,
and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought
leadership to the team’s campaign testing & optimization strategies. Deliver on lifecycle
campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App
Messaging, SMS, etc.). Develop, enforce, and perform quality control activities to ensure daily
campaign deployment is completed in a timely manner and the output is accurate and complete.
Produce campaign performance reports using analytically derived model outputs to share test
outcomes, highlight campaign business impact, and inform future testing strategies. Consolidate
and confirm the accuracy of prospect and/or customer audience data when building campaign
audience segmentation. Work with others on the Lifecycle Marketing team to understand and
provide tactical feedback regarding campaign objectives, data specifications, and technical
requirements. Telecommuting is an option.
Minimum Requirements: Master’s degree (or its foreign degree equivalent) in Computer
Science, Engineering, Information Systems, or a related discipline, and two (2) years of
experience in the job offered or in any occupation in a related field
Special Skill Requirements: (1) Setting up ad hoc, transactional, and nurture campaigns; (2)
Email marketing and automation systems such as Unica, Marketo or Eloqua; (3) BI reporting
with tools Tableau or DOMO; (4) Marketing automation, providing industry research and
recommendations to teams; (5) HTML; (6) Dreamweaver; and (7) setting up drip and nurture
emails. Any suitable combination of education, training and/or experience is acceptable.
Telecommuting is an option.
Salary: $100,000.00 - $115,000.00 per annum.
Submit resume with references to: Req.# 23-145286 at: ATTN: HR, [email protected].
Application Deadline: 2/18/2025
#LI-DNI
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.
