Lifecycle Marketing Manager

Please Note: This role requires the ability to work on site 2-3 days per week per company policy.
What we do
Founded in 2015, ReUp Education is the only organization that focuses exclusively on helping colleges and universities engage and re-enroll the more than 40 million US residents who have "stopped out" and support them until graduation, through our technology-enabled service. To date, we have re-enrolled nearly 28,500 students and recaptured over $139 million in tuition for our university partners. Today we build regional marketplaces to connect the supply of educational opportunities with the demand for skilled and credentialed workforce professionals.
About the role
Are you a leader who is excited to ask hard questions, and open enough to consider all the alternatives? Do you often see the connections between all of the pieces and parts of a business or user experience? When presented with a problem, are you a creative strategist?
The Lifecycle Marketing Manager will lead a small team to guide both the strategic, creative, and communications of ReUp Education. You will also play a key role in the growth and direction of the marketing department. This role will report directly into the VP of Marketing.
This is an opportunity to play a valuable role in a mission driven enterprise as we tackle a huge problem that affects a largely underserved population. If you're a natural self-starter interested in combining creativity with strategy to transform people's lives, come join us!
What you'll do

• Develop Lifecycle Strategies: Design and implement a comprehensive lifecycle marketing strategy across multiple channels including email, mobile, in-product messaging, and any other relevant platforms. Your goal will be to drive learner qualification, engagement, and retention throughout the entire learner journey.
• Cross-Team Collaboration: Work closely with Marketing, Product, and cross-functional teams to ensure we deliver personalized, timely, and effective messaging to our learners through email, mobile, in-product, and other relevant channels.
• Campaign Planning & Execution: Plan, build, and execute targeted email and SMS campaigns, leveraging triggers, segmentation, and personalization techniques. Utilize industry best practices to drive high engagement and conversion rates.
• Content Development: Collaborate with your team to generate and optimize relevant content tailored to each stage of the learner lifecycle, from initial outreach to post-qualification and retention.
• Support Marketing Calendar: Manage email, SMS, and in-app campaigns aligned with the marketing calendar, ensuring campaigns are timely and meet the needs of internal partners.
• Performance Monitoring & Optimization: Develop metrics and KPIs, set clear goals, and continuously monitor, measure, and optimize campaign performance. Provide detailed reporting and insights on progress, highlighting key learnings and next steps.
• Data-Driven Decision Making: Pull and analyze data to inform campaign prioritization, assess performance, and identify opportunities for improvement. Use insights to drive actionable recommendations.
• Test & Iterate: Create and manage test plans, and measure campaign performance. Use findings to improve engagement and conversion rates over time.
• Creative Briefs: Write clear and strategic creative briefs for campaigns, ensuring they align with overarching goals and brand messaging.
• Campaign QA & Execution: Lead campaign setup, execution, and QA processes to ensure flawless delivery and a seamless learner experience.
• Ongoing Optimization: Regularly analyze and refine campaigns based on performance data, continuously seeking ways to improve engagement, conversion, and retention efforts.

Qualifications
Research shows that women and people from underrepresented groups often only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. ReUp encourages you to break that statistic and to apply. We look forward to your application.

• 4-5+ years of experience in lifecycle, retention, or email/SMS marketing, preferably in a B2C environment or within a SaaS or education-related company.
• Proven track record of managing cross-channel marketing campaigns (email, SMS, in-product) and driving measurable results.
• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Braze, Iterable) and experience with CRM systems.
• Strong understanding of email and SMS best practices, including segmentation, personalization, A/B testing, and deliverability.
• Data-driven decision-making experience: familiarity with analytics tools (Google Analytics, HubSpot, etc.) to track, analyze, and optimize campaign performance.
• Strong and successful mentorship of team members
• Excellent collaboration skills, with the ability to work effectively across marketing, product, and other teams.
• Strong verbal and written communication skills, including experience writing strategic briefs and collaborating with creative teams.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with project management tools like Asana, Trello, or Jira is a plus.
• A creative mindset with a strong focus on customer experience and a deep understanding of how to engage customers throughout the lifecycle.
• Familiarity with developing content or collaborating with content teams to ensure consistency across all stages of the customer journey.
• Bachelor's degree preferred.

Compensation & Benefits

• Medical, dental, and vision insurance for employees
• • We pay 100% of the employee's premium and 50% of any dependents' premiums
  • FSA or HSA available
• Company paid short term disability, long term disability, and life insurance for employee
• Flexible time off and remote work opportunity
• 15 paid holidays per year (including Juneteenth and the last week of the calendar year)
• Company wellness days (2 per year)
• Day of Service (Paid day for volunteering)
• 401(k) plan
• Paid parental leave (12 weeks primary parental leave, 6 weeks secondary parental leave)
• A diverse team that fosters a high level of collaboration despite being highly distributed
• We provide your choice of a Mac or PC laptop

Location - Hybrid
This hybrid role combines the best of both worlds: in-person collaboration in our Austin, TX office for 2-3 days per week, and the flexibility of remote work.
Company Culture
TEAMWORK * RESULTS * CONSTANT LEARNING * AGENCY * DIVERSITY, EQUITY & INCLUSION * JOY
ReUp employees share a passion for improving outcomes for stopout students. We support students to get Results as they embark on finishing what they started. We believe in the power of human potential and that supporting an individual's Agency acts as a catalyst for positive change and resiliency. We support Diversity, Equity & Inclusion, for both the students we work with and in our hiring practices. We value Teamwork and strive to create a safe and supportive environment where trust, communication, creativity, and humility are valued as highly as technical skills. We tackle hard problems with curiosity and take action towards continuous improvement and Constant Learning. Approaching our work with open hearts, open minds, and seeking collective success creates Joy. If that sounds like your dream work environment, we look forward to hearing from you.
ReUp Education is an equal opportunity employer. Our company values diversity and believes diverse teams make innovation possible. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
#LI-Hybrid
The pay range for this role is:
90,000 - 105,000 USD per year ( Austin, TX )