Lifecycle Marketing Manager - Vancouver

Location: Vancouver, CA

Type: Full-time

Salary: $90-110k CAD

Zen is revolutionising education. Schools spend over £2bn a year on agency staff, and £600m of that goes straight into the pockets of recruitment agencies. That’s why we’ve built an alternative. 

Our online platform gives schools instant access to compliance management tools, professional training, and hundreds of profiles of fully vetted teachers and support staff. Since launching in 2017, we’ve saved schools over £30m – money that goes straight back into school budgets and increases teachers’ pay.

We have recently raised our Series B funding of $37mil, the largest round in European EdTech this year. This is an exciting opportunity to make a difference and be part of a high-growth start-up that is expanding rapidly in the UK and US markets!

- Own the CRM and lifecycle strategy, including user segmentation and optimising user journey

- Own key marketing channels including CRM and in-app messaging for both sides of the marketplace (schools and supply teachers)

- Responsible for planning and roadmap of the end-to-end CRM lifecycle including segmentation of customers 

- Monitor performance data for marketing mails and work closely with product on automated product emails

- Setup and run A/B tests to identify new ideas and improvements in our messaging campaigns and landing pages

- Ensure all our CRM systems are up-to-date, support integration of new triggers and closely monitor our deliverability (monitor performance relative to bounces, junk filtering etc).

- Measure and report on the impact on CRM metrics and campaign reporting. Use data to inform future campaign planning.

CRM Expertise: You’ll have proven experience managing end-to-end CRM campaigns.

Analytical Skills: You’ll be skilled in interpreting data, extracting actionable insights, and adjusting campaigns for improved performance.

Stakeholder Alignment: You’ll have excellent written and verbal communication skills, and an ability to work with other team to uncover opportunities for impact. 

Adaptability: You’ll enjoy the fast-pace of a growing scale-up managing multiple projects simultaneously.

3+ years of demonstrable excellence in CRM roles owning end to end campaign delivery. 

Experience in marketing or growth hacking and experimentation to uncover new opportunities

Growth mindset – dedicated to growing your skills as a professional and ready to step into owning an entire marketing channel

Passion for the education sector and commitment to the company’s success

Strong bias to action

Knowledge of a Customer.io, Mixpanel and SQL would be a plus

Mission-driven work that you will be proud and excited to talk about

Fun-loving, tight-knit team solving a problem that makes a difference

Competitive salary

Ownership in the company through option grants

20 days of vacation

We offer an extended benefits package that includes health, dental, and vision coverage.

At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all. 

We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work. 

We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.