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Squarespace

Lead CRM Analyst

Posted Yesterday
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Hybrid
New York City, NY
Senior level
Hybrid
New York City, NY
Senior level
The Lead CRM Analyst at Squarespace will develop, execute, and analyze CRM strategies to enhance customer targeting and retention, leverage data insights, and support marketing campaigns focusing on revenue growth.
The summary above was generated by AI

Squarespace is looking for a passionate and adaptable Lead CRM Analyst to help develop, execute and analyze our CRM email acquisition, cross-sell and retention strategies.

You will raise the bar by powering a data informed approach to customer targeting, campaign measurement and our overall CRM/promotions strategy. With a keen eye and meticulous attention to detail, you will help support our expansion into new markets and other forms of direct communication including push, in-app and onsite messaging. You will be a part of a growing team, focused on transforming Outbound Marketing as a revenue-driver for the company.

You will work hybrid from our New York headquarters, or remote from an approved US state, and report to the Head of Audience Strategy (CRM).

You'll Get To…

  • Clearly communicate insights and recommendations to the team backed by data
  • Support the CRM Campaigns team with list operations for outbound marketing campaigns that deliver against revenue-driving goals including incremental revenue lift, engagement and retention
  • Leverage performance dashboards and develop recurring CRM campaign reporting
  • Maintain dashboards and perform regular audits on all dashboard data
  • Provide database counts and audience sizing for ad-hoc requests for campaigns and market research
  • Perform list hygiene process for all non-marketing lists to check for various suppressions and exclusions
  • Develop automated CRM campaigns in ESP
  • Maintain and audit CRM data in ESP and push platforms
  • Collaborate with Engineering team to drive implementation roadmap, operationalize targeting variables, and ensure data integrity
  • Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities

Who We're Looking For

  • 5-7 years of demonstrated success in a database or marketing analytics role
  • Advanced knowledge of SQL; Python
  • Knowledge of overall email processes and ESP platforms
  • Analytically minded strategic thinker who can proactively identify opportunities for growth
  • Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Global Employee Assistance Program
  • Retirement benefits with employer match
  • Flexible paid time off
  • 20 weeks for parental leave and up to 12 weeks to care for an ill family member
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop
  • Hack week twice per year

Cash Compensation Range: $97,000 - $150,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-SN1 #LI-Hybrid

Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

 

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

Top Skills

Esp Platforms
Python
SQL

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