Head of Marketing

About Shelf

There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission critical for most companies but 90% of AI projects haven't deployed. Why? Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.

We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.

Simply put, Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.

Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI, and other big tech players who are bringing GenAI to the enterprise.

Our mission is to empower humanity with better answers everywhere.

About the Role

The Head of Marketing will drive Shelf revenue, GTM strategy, demand generation, and brand awareness to promote the growth of our AI platform, enabling GenAI to be more accurate and trusted. You'll lead and direct Shelf’s brand and marketing strategies, setting and achieving targets, and establishing relationships with the media and clients. Additionally, you will have a proven track record of being a skilled multitasker who excels in a competitive environment.

Top candidates have extensive experience developing brand and marketing strategies for new products within a SaaS-driven environment or an innovative tech startup. You must be able to make recommendations about marketing strategies to the C-Suite and execute those strategies promptly in a fast-paced, deadline-driven environment.

The goal is to optimize and amplify a best-in-class, impactful, and innovative marketing operation that takes Shelf from our to Series C, D, IPO, and beyond.

What We’re Looking For:

• B2B SaaS Background in AI or Data Management Space
• Fullstack Marketer who will roll up their sleeves and do whatever necessary to help win
• Work extraordinary hours - NO 9 to 6 people need apply - save us both time.
• Design and own positioning and demand generation strategy
• Design quarterly holistic marketing plans that align to company strategy
• Take ownership of ToFu metrics and use data to drive decisions around funnel optimization, spend, and resourcing
• Track record of bringing out the best of other people.
  

Key Responsibilities:

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with business objectives and revenue targets.
• Collaborate with executive leadership to shape company vision and market positioning.
• Build and lead a high-performing marketing team, fostering a culture of innovation and accountability.

Demand Generation & Growth

• Design and implement multi-channel demand generation campaigns to drive qualified leads and customer acquisition.
• Optimize marketing funnels, leveraging data analytics to improve conversion rates and ROI.
• Explore and integrate product-led growth strategies where applicable.

Brand & Product Marketing

• Craft compelling brand narratives that resonate with target audiences and differentiate us in the market.
• Oversee product marketing initiatives, including go-to-market strategies, messaging, and competitive analysis.
• Ensure consistent brand messaging across all channels and touchpoints.

Sales Enablement & Customer Engagement

• Develop sales enablement tools and content to support the sales team's efforts and improve win rates.
• Collaborate with customer success teams to enhance customer retention and advocacy.
• Organize and participate in industry events, webinars, and conferences to increase brand visibility.

Analytics & Optimization

• Establish KPIs to measure marketing effectiveness.
• Utilize analytics tools to monitor campaign performance and inform strategic decisions.
• Manage the marketing budget to ensure the efficient allocation of resources.
  

Qualifications

• 7+ years of marketing experience in B2B SaaS, with at least 2 years in the AI or Data space.
• 2+ years in a leadership role
• Proven track record of developing and executing successful marketing strategies that drive growth.
• Deep understanding of AI technologies and their applications in enterprise solutions.
• Expertise in demand generation, product marketing, and brand development.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills.
• Experience in scaling marketing teams and operations in high-growth environments.
• Bachelor's Degree, MBA a plus
  

Key 12-month goals include:

• Increase qualified lead generation by 50%.
• Improve marketing-sourced revenue contribution by 50%.
• Enhance brand recognition and market share within target industries.
• Build a cohesive marketing team with clear roles, responsibilities, and performance metrics.
• Launch at least two major integrated marketing campaigns with measurable impact.
  

What We Offer:

• Competitive salary: $225,000 + variable
• Generous equity grant in the form of company stock options
• Team-wide aligned values and goals
• Open PTO
• Comprehensive health and wellness packages
  

Location:
Remote work in the San Francisco Bay Area or NYC Metro Area with travel to Stamford, CT as needed.

Why Shelf?

• GenAI will be at least a $18 Trillion market by 2032 and Shelf is a core infrastructure that enables GenAI to be deployed at scale
• We are blazing the path for the future of Artificial Intelligence globally.
• Our Leadership Team has deep AI domain expertise and enterprise SaaS background to execute this plan
• We love our customers and our customers love us. Ask a Shelf customer why, and they’ll tell you it’s because of our innovative capabilities, rock-solid reliability, they truly enjoy working with our people, but most of all – it’s the improvements they see in their business KPIs.
• We have raised over $60 million in funding and our investors include; Insight Partners, Tiger Global, Base10, and others
• We have high velocity growth powered by the most innovative product in our category
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few quarters.
  

Our Values:

Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.

Momentum - for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.

Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.

Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.

Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.

Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.

Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.