Who We Are:
Alpaca is a US California headquartered brokerage infrastructure technology company and self-clearing broker-dealer, delivering execution and custody solutions for Stocks, ETFs, Options, Cryptocurrencies, and more, and has raised over $170 million in funding. Amongst our subsidiaries, Alpaca is a licensed financial services company in multiple countries, and we serve hundreds of financial institutions globally such as broker-dealers, investment advisors, hedge funds, and crypto exchanges.
Alpaca’s globally distributed team members bring in diverse experiences such as engineers, traders, and brokerage professionals to achieve our Mission of opening financial services to everyone on the planet. We are also deeply committed to open-source contributions and fostering a vibrant community. We will continue to enhance and improve our award-winning developer-friendly API and the infrastructure behind it.
Our Team Members:
We’re a team of 150+ globally distributed members who love working from our favorite places worldwide. Our team spans the USA, Canada, Japan, Hungary, Nigeria, Brazil, the United Kingdom, and more!
We’re looking for candidates eager to join Alpaca’s growing organization, who are excited about our Mission of “Open financial services to everyone on the planet and share our Values of “Stay Curious,” “Have Empathy,” and “Be Accountable.”
Your Role:
We’re seeking a data-driven Growth Marketing Manager who will own our growth strategy across paid, owned, and earned channels—while also collaborating closely with product and sales to support launches and go-to-market (GTM) initiatives. This role is ideal for someone who thrives at the intersection of acquisition and lifecycle– driving both user growth and product adoption.
You should be a hands-on marketer with a growth mindset and a knack for scrappy, creative tactics that drive attributable impact.
This role requires close cross-functional collaboration to ensure alignment across initiatives and effective audience targeting. Success in this role means being adaptable, data-savvy, and passionate about our mission to open financial services to everyone on the planet.
Alpaca’s Marketing team is 100% distributed and remote. This role is an individual contributor reporting directly to the Marketing Director.
Working Timezone Preference: Pacific to Eastern, North America
Things You Get To Do:
Growth Strategy & Execution
- Develop and execute multi-channel growth strategies across paid, organic, referral, and partnerships to drive acquisition and activation
- Own marketing campaign execution from ideation to launch, partnering with internal teams (design, content, product, sales, and data) to deliver performance-driven campaigns
- Collaborate with the product marketing team to support GTM strategy and execution for new product launches and feature updates
- Conduct A/B testing across creatives, landing pages, and onboarding flows to maximize conversion rates and reduce CAC
- Manage campaign asset development, working closely with content and design partners
Lifecycle & Retention
- Design and implement data-driven, personalized lifecycle campaigns to improve user activation, engagement, and retention
- Own and optimize email strategies for both B2C and B2B segments
- Collaborate with product marketing to ensure lifecycle messaging aligns with overall product positioning
Analytics & Reporting
- Track and optimize key performance metrics, including CAC, LTV, ROAS, and CVRs across the funnel
- Leverage analytics tools like Hubspot, Amplitude, and GA4 to measure campaign effectiveness and uncover growth opportunities
- Provide regular performance reports and actionable insights to internal teams
Who You Are (Must-Haves):
- 5+ years of growth marketing experience, ideally in product-led SaaS startup environment
- Proven success in scaling user acquisition through a mix of paid, organic, and lifecycle strategies
- Built and refined mult-segment B2C and B2B funnels with their associated KPIs (ARPU, CAC, Payback Period)
- Experience in collaborative product launches and GTM execution, with the ability to connect growth and feature usage
- Strong interest in marketing to technical and finance-savvy audiences, such as algorithmic traders, developers, or API-driven product users
- Adaptable, growth-oriented mindset – always seeking ways to improve and drive results with the ability to shift priorities when needed
- A proactive team player with excellent communication – ensuring cross-functional alignment to maximize impact
- Competitive Salary & Stock Options
- Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. In Japan, you are offered local benefits. Internationally, this includes a stipend value to offset medical costs.
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
- Work with awesome hard working people, super smart and cool clients and innovative partners from around the world
Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
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