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As an embedded YouTube Creator Marketing Manager, you’ll be tasked with shaping the strategy for in-product and email communications to YouTube creators around the world. We are looking for a skilled lifecycle marketer, who understands the impact of levers and foundations of growth marketing. This person must also be detail-oriented and process-minded, with core skills in not only campaign creation, but project management, analytics, and communication. This person must work seamlessly with the marketing team and key cross-functional stakeholders (e.g. Growth Platforms, Product, Eng, Legal, etc) across multiple continents, and own creation of core documents like creative briefs, user journey maps, and workbacks.
Responsibilities:- Drive campaign strategy, campaign creation and execution, including campaign briefs and proposals, lead content and creative development, creating campaign and program workback, and ensuring deliverables stay on track.
- Design, execute, and analyze results on experiments across campaigns/channels to identify key levers of growth and scale. Create campaign and program performance recaps and summaries.
- Develop and draft program artifacts, including documents, slides, email updates, and journey maps.
- Manage program launch execution, including communicating with cross-functional stakeholders, including overseeing creative development and review, securing approvals, and sending out updates.
- Function as the primary liaison between the creative agency (Monks) and client (YouTube); proactively connect the dots across multiple teams and support process improvements and campaign optimizations.
- Maintain constantly changing project priorities, timelines, feedback, and deliverables, with proactive communication across teams.
- Look beyond the day-to-day needs of campaign execution, to ensure the use of effective processes across teams.
- 5+ years of experience in growth marketing/ CRM / lifecycle marketing
- Experience analyzing marketing campaign performance and experiment impact.
- Project management and organizationals skills, including ability to synthesize data to see the big picture while keen to details.
- Strong communication skills, ability to effectively communicate cross-functionally and adjust messaging as needed for different audiences.
- Solution oriented person; has experience working effectively with limited oversight
- Fast and flexible go-getter who jumps on new opportunities, with a natural aptitude for collaboration.
- Thrives in a fast-paced environment, navigating uncertainty and prioritizing when needed.
- Passion for YouTube Creators and understanding of the Creator Ecosystem and YouTube’s role in it.
- Hands-on experience using marketing platforms (recommendation engines, paid media, email, notifications).
- Foundational knowledge of statistics, hypothesis testing, experiment design, and exploratory data analysis.
- Experience with paid incentive programs
- Agency and/or tech experience
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
