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At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces.
We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment.
In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to introduce and optimize incentive and non-incentive messages and experiences.
Responsibilities:
- Develop lifecycle marketing, always-on campaigns across email, push notification, SMS and in-app channels to increase frequency, reduce churn and improve retention
- Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
- Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
- Write creative briefs and work with creative teams to design campaign assets
- Engage cross-functionally with Product, Engineering, Legal, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
- Measure and report on the impact of projects, and collaborate to scale efficient levers
Experience:
- 4+ years in growth marketing. You’ve launched, scaled and analyzed owned channel lifecycle marketing campaigns
- Previous experimentation experience and mindset, with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
- SQL and analytical experience is a must - We will be testing for this
- Experience using monetary incentives to drive business impact and influence behavior
- Experience working with CRM and marketing automation technologies
- Creative and empathetic thinker; you always think customer first
- You thrive in fast-paced environments and can adapt quickly to shifting priorities
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft funded Health Care Savings Account
- RRSP plan to help save for your future
- In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
- Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
- Subsidized commuter benefits
Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $96,000-$120,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
