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CIBC

Group Product Manager, Acquisition Enablement

Reposted 11 Days Ago
Be an Early Applicant
In-Office
Toronto, ON
Senior level
In-Office
Toronto, ON
Senior level
The Group Product Manager will lead the acquisition enablement plan for credit card and chequing products, collaborating across channels to optimize sales performance and drive growth.
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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

As an integral member of the Acquisition Enablement team for Day-to-Day Banking, reporting to the Director, Product Management, the Group Product Manager will manage and implement the one-year acquisition enablement plan for credit card and chequing products. You will lead initiatives across channels and platforms to ensure CIBC remains competitive in the marketplace. This includes managing and monitoring key business metrics (e.g., application pend rates, manual approval rates, abandonment rates, and referred booking rates) and identifying opportunities to optimize existing processes and systems. The Group Product Manager will also support enterprise projects for Day-to-Day Banking, representing credit card and chequing products. Acting as the acquisition lead for these projects, you will ensure initiatives maintain or improve the acquisition experience and contribute to new account growth. You will collaborate with high-performing, diverse teams to implement programs that drive revenue growth while prioritizing client experience.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-2 days per week on-site, while other days will be remote.

How You’ll Succeed

  • Strategic Planning and Delivery - Develop and implement acquisition strategies to achieve business targets for credit card and chequing products. Collaborate with internal and external partners, including Digital, Retail Channels, Risk Management, Finance, Legal, Compliance, Marketing, Technology, Sales Support, and other business lines, to ensure alignment and successful execution of acquisition strategies. Identify and act on opportunities to enhance the account opening experience and optimize sales funnel performance. Lead the execution of the one-year Acquisition Enablement plan for credit card and chequing products. Monitor business performance against key metrics, analyze trends, and recommend innovative growth initiatives to drive results and achieve objectives.
  • Stakeholder Management - Collaborate with and align diverse stakeholders to ensure the delivery of high-impact initiatives at the right time. Foster strong engagement by effectively managing competing priorities and needs, while setting clear expectations across all levels of the organization.
  • Cross functional Collaboration - Collaborate with internal and external partners, including Digital, Retail Channels, Risk Management, Finance, Legal, Compliance, Marketing, Technology, Sales Support and other business lines, to ensure alignment and successful implementation of acquisition strategies.
  • Platform and Process Management – Manage and oversee system changes impacting the account opening journey for credit card and chequing products, ensuring accountability for end-to-end processes. Evaluate and align processes across all sales channels for credit card and chequing products to ensure consistency and seamless integration with the account opening journey.

Who You Are

  • You can demonstrate have 5+ years of work experience in product management, strategic and business planning and project delivery.
  • You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
  • Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
  • You give meaning to data. You bring strong analytical skills and enjoy investigating complex problems and making sense of information.
  • You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact. 
  • You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do. 
  • Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability. 

#LI-TA 

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

  • We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Acquisition Strategies, Cross-Functional Collaboration, Market Research, Platform Management, Process Management, Product Analysis, Product Development, Product Management, Product Planning, Product Pricing, Stakeholder Management

Top Skills

Digital
Software

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