Group Product Manager, Acquisition Channel Management

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

As a Group Product Manager on the Day-to-Day Banking Acquisition Channel Management Team for Assisted Channels, you will manage and implement the one-year client acquisition plan for all consumer Chequing and credit card products. Assisted channels include CIBC Banking Centres, Contact Centres, and CIBC Mobile Specialists. You will be responsible for supporting key client acquisition and revenue enhancement strategies to maximize profitability and ensure CIBC remains competitive in the marketplace for Day-to-Day Banking products. This includes managing & monitoring key business metrics (new chequing and credit card sales, credit card approval rates, activation rates, and utilization rates), evaluating and sizing new chequing and credit card sales opportunities across different client segments, and identifying opportunities within existing processes and systems for improvement and optimization. You will work with high-performing, highly productive, business, and diverse teams to successfully implement programs and tactics that drive revenue growth while maintaining a strong focus on client experience.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote. 

How you'll succeed

• Strategic Planning - Lead the development and implementation of client acquisition strategies to achieve targets for all Chequing and credit card products. Identify and implement new opportunities for Chequing and credit card client acquisition. Determine feasibility and financial impact while contributing to CIBC’s client experience objectives.  Optimize client acquisition tactics and marketing budget to ensure profitable return on investment.

• Analytical - Understand and interpret complex information, identify patterns and trends in new or strategic areas, and develop recommendations, often with minimal direction in order to respond to urgent business priorities.

• Leadership - Manage and lead within a matrix organization, including the ability to bring about change at a senior level. Manage and own final accountability for client acquisition Assisted Channels strategic plan and initiatives for all Chequing and credit card products. Continuously monitor and interpret business results against key performance targets to recommend growth initiatives.

• Relationship Management - Collaborate with key partner stakeholders to ensure alignment with the client acquisition strategies being implemented. Establish rapport and work effectively with internal and external partners including Retail Channels, Client Strategy, Risk Management, Finance, Legal and Compliance, Sales Support, Marketing, Technology, other lines of businesses, and business partners.

Who you are

• You can demonstrate experience in strategic and business planning, business model development and marketing best practices. You have strong analytical skills and have a proven ability to execute net new initiatives.  In-depth knowledge of Chequing and Credit Card business, financial services, and product management experience will be strong assets.

• You have a degree in  BBA or MBA preferred.

• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.

• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.

• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.

• You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.

• You look beyond the moment. You know what you do will make a difference today and tomorrow. You look for new opportunities to define what's possible.

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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