Global Planning and Marketing Partnerships Lead

Global Planning and Marketing Partnerships Lead

Location: Vancouver, BC

Department: Global Marketing

Employment Type: Full Time / Hybrid / Term (8 months fixed term contract)

Language Designation: English Essential

Posting Close Date: September 14, 2025

Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad. We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

We are seeking a highly organized and strategic professional to lead project management and planning across all global markets. In partnership with agency collaborators and internal teams, this individual will drive the annual development and delivery of revised strategic market plans.

This individual will be responsible for developing marketing plans and tactics in collaboration with commercial and industry partners to position Canada as a leading travel destination across designated markets. They will manage plan execution with strategic partners to deliver on KPIs, report on outcomes to stakeholders, and implement performance optimizations. The role further oversees global publisher partnerships and works with cross-functional leaders to advance long-term partner strategies.

• Lead the development of strategic co-op marketing plans across assigned markets.
• Develop tactical plans to deliver on market strategy objectives.
• Coordinate with cross-functional teams to manage the execution of marketing tactics and campaigns.
• Monitor and report on performance, providing recommendations and implementing adjustments to optimize results.
• Oversee project management for global market planning initiatives.
• Manage global publisher partnerships, ensuring effective project delivery and long-term collaboration.
• Direct supplier and agency relationships to support market initiatives.
• Drive partner engagement and collaboration to strengthen market impact.

• Graduation from a recognized university with a degree in Marketing (or other related field) or equivalent training and experience
• Minimum 5 years of experience in marketing and/or communications.
• Proven experience in developing and implementing strategic marketing plans.
• Demonstrated success in managing integrated, cross-channel marketing campaigns.
• Experience leading multi-party marketing initiatives in collaboration with external stakeholders.
• Strong understanding of marketing principles, diverse channels, and agency models; familiarity with emerging tactics, technologies, and the Canadian tourism industry is an asset.
• Exceptional project management, strategic thinking, and results-driven mindset, with the ability to perform under pressure and meet deadlines.
• Excellent communication, presentation, and relationship-building skills, paired with creativity and collaboration.
• French/English bilingualism is an asset.

• Experience in the Canadian tourism industry

Salary range: $82,146 - $102,682

Within the range, the base pay offered is determined by multiple factors, including job-related skills and relevant education/experience. Please note starting salaries for new hires typically fall between the minimum and mid-point of the range, to support internal equity and allow room for progression as employees grow and excel in their roles. The range above reflects base pay only and does not include the competitive at-risk pay program and benefits that we offer!

Other components of our total rewards offerings include:

• Extended health and dental benefits
• Minimum 3 weeks of accrued vacation plus other paid time off
• Employee assistance program
• Defined contribution pension plan
• Generous parenthood top-up
• Flexible working options like compressed workweek and hybrid model
• Support towards your professional growth with learning and development opportunities, mentorship and more.

• This role follows a hybrid work arrangement, where work is performed onsite at least 2-3 days per week. Please note the work arrangement is subject to change.
• This is maternity leave cover for eight months.
• This is a unionized role

At Destination Canada, we believe that Canada's diversity is its greatest asset and is what touches travellers' hearts most deeply. To that end, we are committed to inclusive leadership within our workplace, workforce, and interactions with partners and travellers alike. Destination Canada is an equal opportunity employer committed to reflecting Canada's diversity through fair and accessible hiring and employment practices. All qualified applicants will receive consideration for employment. If you require accommodations at any point in the recruitment process, please reach out to [email protected].

We know that applying for a new job can be both exciting and intimidating, and we sincerely appreciate your interest and effort. Only those applicants under consideration will be contacted.