PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure.
Join us. At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award-winning workplace.
As the Global Campaign Manager at PagerDuty, you’ll own a critical customer segment that drives toward our revenue goals. You'll develop integrated demand generation campaigns that deliver pipeline and accelerate deals by collaborating with many cross functional teams. We’re looking for an expert collaborator who's customer-obsessed, excels at crafting buyer journeys, and uses analytics to fuel continuous testing and innovation. This role balances strategic thinking with tactical execution—building what's needed today while architecting for tomorrow's growth.
Key Responsibilities:Campaign Strategy & Execution
Develop and execute multi-channel campaigns targeting ITOps, DevOps, and security teams globally. Activate cross-functional teams to ensure tight alignment on objectives, messaging, and execution. You’ll directly manage lead gen, webinar, and nurture channels for your campaign.
Customer-Centric Program Development
Research your customer segments to inform program strategy. Synthesize insights from multiple sources to craft personalized experiences that engage individuals and buying groups throughout their journey. Continuously evolve programs to maximize pipeline generation and deal acceleration.
Pipeline Generation & Opportunity Acceleration
Own pipeline and ARR targets by ideating and troubleshooting across Marketing tactics to reach and exceed goals. Monitor lead quality and gather feedback to optimize programs, including working with Marketing Analytics for the right data visibility. Partner with Sales to aid opportunity creation and acceleration.
Performance Analytics & Optimization
Start each day knowing your campaign's performance against quarterly targets. Track, analyze, and optimize using marketing automation and attribution tools to drive continuous improvement.
Portfolio Management
Build the optimal targeting and tactic mix for your campaigns to reach both short term and long term goals. Use dynamic triggers to help accelerate user and account journeys.
Global Coordination
Create scalable tactic templates for regional teams to implement locally. Balance needs across mature and emerging markets while maintaining brand consistency and message clarity. Also work with Sales Enablement to scale training on marketing tactics.
Cross-Functional Partnership
Collaborate closely with but not limited to the Product Marketing, Content Marketing, Performance Marketing, Marketing Operations, and Sales teams to align messaging with go-to-market strategies. Provide and receive feedback on collaboration and processes for continuous improvement.
5-7 years B2B marketing experience, preferably in technology or SaaS
Proven track record managing integrated campaigns that drive measurable pipeline impact
Strong analytical skills with ability to derive actionable insights from data
Global marketing experience or demonstrated ability to work across time zones and cultures
Excellent project management, communication, and influencing skills
Experience in DevOps, IT operations, or incident management space
Account based marketing (ABM) experience a nice to have
Experience with marketing automation platforms and CRM systems, like Marketo and Salesforce
The base salary range for this position is $98,000 - $149,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
Hybrid Approach:
You will be required to come into our Toronto office 1/day week.
Hesitant to apply?
We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn’t the right role or time - sign up for job alerts!
Where we work
PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:
Location restrictions:
Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
Candidates must reside in an eligible location, which vary by role.
How we work
Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.
People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.
What we offer
As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.
Your package may include:
- Competitive salary
- Comprehensive benefits package from day one
- Flexible work arrangements
- Company equity*
- ESPP (Employee Stock Purchase Program)*
- Retirement or pension plan*
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
*Eligibility may vary by role, region, and tenure
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses
PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
Go behind-the-scenes on our careers site and @pagerduty on Instagram.
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program.
