Descripción de la empresa
The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.
Descripción del empleo
Strategic Direction and Rightness of Brand Priorities
Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs. Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers. Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region. Work cross functionally, managing internal & external requests in line with regional priorities.
Premium Appeal and Executional Excellence
Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation. Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull. Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance. Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.
Marketing Innovation
Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives. Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities. Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region. Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.
Organisational Capabilities, enabling structure and manage people.
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring. Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are. Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution. Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management.
Requisitos
Understands the core scenes in the region and has strong networking skills.
Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
Experience in leading teams and managing people.
A strategic thinker who takes initiative and ownership and “makes things happen”.
Leadership, motivation and team skills.
Strong analytical, planning, budgetary and project management competencies.
Creative mind with a track record of putting new ideas into practice and assessing results.
Excellent communication skills, including presenting and training abilities.
Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.
