Lead ecosystem marketing for Arc and Circle's onchain platform: define narrative and GTM, drive full-funnel adoption across enterprises and developers, partner with Product/DevRel/BD/Communities, prioritize builders/protocols, and represent Circle at industry events.
Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com .
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for:
You will define and execute the ecosystem marketing strategy for Arc and Circle's broader onchain platform, serving as the primary driver of narrative, positioning, and demand generation across institutions and developers. You will identify high-potential builder segments and ecosystem opportunities, shape messaging that bridges DeFi-native innovation with institutional requirements, and ensure Arc's most important launches and ecosystem moments land with clarity and impact. Through close partnership with Product, Developer Relations, BD, and Communities, you will translate real-time ecosystem insight into refined GTM strategy, improved developer experience, and expanded adoption of Circle's infrastructure, stablecoins, and blockchain technology.
What you'll work on:
What you'll bring to Circle:
Core Requirements
Preferred Requirements
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $200,000 - $257,500
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
#LI-Remote
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for:
You will define and execute the ecosystem marketing strategy for Arc and Circle's broader onchain platform, serving as the primary driver of narrative, positioning, and demand generation across institutions and developers. You will identify high-potential builder segments and ecosystem opportunities, shape messaging that bridges DeFi-native innovation with institutional requirements, and ensure Arc's most important launches and ecosystem moments land with clarity and impact. Through close partnership with Product, Developer Relations, BD, and Communities, you will translate real-time ecosystem insight into refined GTM strategy, improved developer experience, and expanded adoption of Circle's infrastructure, stablecoins, and blockchain technology.
What you'll work on:
- Define and evolve Arc's ecosystem narrative, positioning Circle as the full-stack platform for the internet financial system
- Build and execute full-funnel ecosystem marketing strategies that accelerate adoption across enterprises, fintechs, SMB platforms, and independent builders
- Translate complex onchain and DeFi concepts into institutionally accessible messaging and engagement models
- Identify and prioritize high-impact protocols, builders, and ecosystem opportunities in collaboration with BD and Developer Relations
- Lead integrated launch strategies for Arc milestones, ecosystem programs, and major onchain initiatives
- Partner with Developer Relations and Community to amplify grants, incentives, incubators, and adoption programs
- Establish feedback loops with developers and protocol teams to inform product roadmap and GTM evolution
- Represent Circle and Arc externally at conferences, panels, industry events, and in thought leadership content
What you'll bring to Circle:
Core Requirements
- 10+ years of experience in ecosystem marketing, product marketing, growth, developer platforms, fintech, or blockchain infrastructure
- Proven experience building or scaling a developer or platform ecosystem across multiple audience segments
- Strong understanding of DeFi, onchain ecosystems, and blockchain primitives
- Experience translating technical innovation into narratives that resonate with both institutional and crypto-native audiences
- Demonstrated success driving full-funnel marketing strategy tied to measurable adoption and usage growth
- Experience influencing product direction through ecosystem insight and cross-functional collaboration
- Exceptional communication skills and comfort serving as an external spokesperson
Preferred Requirements
- Experience marketing a Layer 1 or Layer 2 blockchain
- Experience working directly with protocol teams and early-stage builders
- Background in stablecoins, programmable money, or financial infrastructure
- Existing network within crypto-native and fintech ecosystems
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $200,000 - $257,500
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
#LI-Remote
Top Skills
Blockchain,Defi,On-Chain,Stablecoins,Layer 1,Layer 2,Programmable Money,Usdc,Smart Contracts,Arc
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