Director, Provider Marketing

About the role:

At Headway we are proud to have attracted the largest network of mental healthcare providers in the US to our platform - but we have just scratched the surface of what’s possible. We are looking for an ambitious marketing leader to join Headway as our first Director of Provider Marketing, to help usher in a new era of growth for the organization, working to ensure every Provider in the U.S. knows and trusts Headway to help them grow a profitable, thriving practice. 

In this role, you will lead the provider go-to-market experience - from acquisition to activation, engagement, retention, and advocacy.  You’ll be responsible for deeply understanding the needs of the provider market and building break-through, meaningful work that connects, inspires and drives action.  

In this role you will: 

• Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack and maximize the potential of the Provider <> Headway relationship.  
• Support Growth & Sales objectives:  A critical cross-functional partner to Growth and Sales teams, you will deeply understand their objectives, and then structure and prioritize initiatives around equipping them to win: from owning the sales narrative and developing enablement tools to leveraging AI to rapidly accelerate channel acquisition messaging tests in the market.  
• Own the Provider Go-to-Market experience:  Lead the end-to-end provider marketing strategy and coordinated GTM efforts across the Provider org.  Develop differentiated positioning and messaging that clearly communicates the value of Headway’s feature stack in an increasingly competitive mental health platform landscape, and then execute best-in-class GTM campaigns that connect with Providers in a more meaningful way. 
• Strengthen the Provider Community: Evolve our community programs into a competitive moat that fosters connection and fuels loyalty, product adoption, and referrals.
• Lead a High-Performing Marketing Team: Build and lead a team that blends creative storytelling with analytical rigor. Instill a test-and-learn culture through structured experimentation, A/B testing, and continuous optimization; establish repeatable playbooks and processes, leveraging AI to maximize efficiency and impact.

You’d be a great fit if: 

• You have 10+ years of marketing experience, with at least 3 years in a leadership role owning go-to-market strategy end-to-end
• You bring a proven track record of building and executing multi-channel marketing programs that drive acquisition, engagement, and retention - ideally in a marketplace, SaaS, or platform business
• You have Strong positioning and messaging chops - you can distill complex product value into clear, compelling narratives that resonate with a specific audience
• Experience partnering closely with Sales and Growth teams, including owning sales enablement materials and channel messaging
• You’re a data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks
• Experience building or scaling community programs as a growth and retention lever
• Demonstrated ability to hire, develop, and lead high-performing teams that balance creative excellence with analytical rigor
• Familiarity with AI tools and a track record of leveraging them to accelerate marketing workflows and testing velocity

Compensation and Benefits:

The expected base pay range for this position is $225,600  - $282,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development