Director, Product Marketing - Carrier

Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible.
Position Overview
We're hiring a Director, Product Marketing - Carrier for a hybrid role (1-2 days a week in-office) with occasional travel, leading product marketing strategy for Applied's carrier-facing portfolio. This is a strategic role as the carrier segment is a key growth vector, and this leader will own product positioning, launch strategies, and product marketing team leadership, partnering closely with Product Management, Sales, and Marketing to drive growth with insurance providers globally.
This role operates with a builder's mindset - the carrier function is earlier in its scale curve and offers a clear path to senior leadership growth as the business expands. To keep us headed in the right direction, we're looking for people who understand winning is a team sport, who value and seek to learn from our team's diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.
What You'll Do

• Strategy & Vision - Set the product marketing strategy for the carrier segment, aligned to the Applied Carrier portfolio strategy and growth priorities. Own positioning, narrative, and market direction for carrier buyers across Cytora, Ivans, and all carrier-facing capabilities globally.
• Product Storytelling - Translate complex, technical carrier capabilities (e.g., underwriting risk data, core system integrations) into narratives and visuals that a non-technical executive can grasp in one read. Own the visual language in diagrams, one-pagers, demo narratives
• Product Brand Architecture - Own the naming and brand architecture decisions across Cytora, Ivans, and the broader Applied Carrier portfolio, defining how these products relate to each other and to the Applied brand in market.
• Team Leadership - Build, lead, and develop a team of product marketers covering Cytora and Ivans product portfolios. Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning. Establish the carrier PMM operating model and prepare the function for scale as the business grows.
• Cross-Functional Partnership - Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the carrier portfolio. Partner with Sales, Customer Success, and Demand Gen to ensure PMM output drives pipeline, competitive win rate, and adoption across the carrier segment.
• Product Launch & GTM - Govern the launch process for carrier-facing products, ensuring cross-functional alignment and achievement of desired outcomes.
• Market & Competitive Intelligence - Drive carrier market intelligence and competitive positioning as part of the broader PMM competitive program. Partner with Corporate Communications and business leaders to build relationships with industry analysts focused on the carrier and insurtech ecosystem.
• Win/Loss & Customer Insights - Own a systematic win/loss and customer research program for the carrier segment, feeding findings into positioning, roadmap input, and competitive strategy.
• Performance - Own and report on PMM-influenced business metrics for the carrier segment: pipeline contribution, win rate, adoption, and launch outcomes. Define and track the metrics that determine continued investment in the segment.
• AI-Forward Operating Model - Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact.

We're Excited to Learn More About You

• Your experience may include:
  • 8-10+ years in B2B product marketing, with 3-5+ years of people management experience
  • Proven track record leading product marketing for a high-growth segment, new product category, or emerging business unit in enterprise SaaS
  • Demonstrated ability to build the PMM function for a smaller, scaling team - operating with a builder's mindset and partnering closely with senior leadership
  • Experience in insurance, insurtech, financial services, or another regulated B2B industry strongly preferred
  • Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus
• You may have other skills or credentials, including:
  • Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events
  • Strong financial acumen and experience contributing to business case development, pricing strategy, and segment investment planning
  • Data-driven mindset with proven ability to use analytics to guide GTM strategy
  • Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus

Location• Hybrid: in-office 1-2 times a week based out of either our Chicago, Atlanta, Dallas, Lincoln, or Toronto (Canada) offices
We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together, collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage

• Holiday and Vacation Time

• Health & Wellness Days

• A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-us/about-us/jobs/
Our targeted starting base salary in the United States for this position ranges from $150,000 - $180,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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