As Director, Product Marketing & Brand, you will lead product marketing strategy, mentor teams, and drive engagement and growth through effective campaigns and analytics.
7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams.
As the Director, Product Marketing & Brand at 7shifts, you will lead and scale our product marketing strategy and brand narrative to accelerate growth, activation, and market differentiation of our product offerings. Reporting to the Chief Marketing Officer, you will have the opportunity to build foundational structures, establish key processes and frameworks, and take strategic risks to shape the future of Product Marketing at 7shifts.
What you’ll do:
- Shape and deliver a unified product marketing and brand strategy that deepens customer engagement, accelerates growth, and ensures a clear, consistent story across all channels
- Lead major product launches and go-to-market campaigns with clear, measurable impact
- Build, mentor, and inspire a high-performing team, fostering growth and accountability while rolling up your sleeves to contribute directly
- Define and track key metrics across product adoption, expansion, and brand growth, communicating trends and insights to senior leadership to inform strategic decisions and drive business initiatives
- Analyze customer insights, usage data, and market research to refine positioning, optimize campaigns, and uncover opportunities for upsell and cross-sell
- Create systems and enablement materials that help our product marketing team tell our story effectively
- Leverage LLMs in workflows to help create an efficient and high-performing team
What you bring:
- Proven B2B SaaS product marketing experience, with expertise in go-to-market strategy, product launches, and driving adoption, expansion, and brand impact
- Ability to integrate product marketing and brand strategy, ensuring messaging and identity are consistent and compelling across all channels
- Strong analytical skills, translating market trends, customer behavior, and industry data into actionable insights that guide internal teams and senior leadership
- Hands-on experience designing and implementing AI-forward workflows to improve processes, efficiency, and outcomes
- Demonstrated people leadership, building and mentoring high-performing teams while fostering accountability and a collaborative, player-coach environment
- Exceptional communication and storytelling skills, able to influence cross-functional teams and senior leadership with clarity and impact
- Collaborative mindset with a proven ability to work effectively across teams to drive alignment and deliver results
It’d be even cooler if you had:
- Experience contributing to a SaaS company’s growth from $50M to $100M ARR
Our commitment to our Shifties:
- Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact a product shaping the future of the restaurant industry.
- Challenge: We’re tackling real problems in a fast-moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.
- Culture: We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in-office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun.
- Equity: We’re a Series C, VC-backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together.
- Health and Wellness: We support Shifties in and outside of work, knowing that what people need can change over time. From day one, you’ll have access to benefits like health and dental, lifestyle spending accounts to a parental leave program built with flexibility in mind, to help you bring your best self to work.
- Flexibility: Our team is intentional around how and where we work, whether remotely, in person, or a mix of both. We prioritize candidates who thrive in a hybrid work environment with offices in Saskatoon and Toronto, ensuring in-person collaboration and connection when possible. Plus, we offer a flexible vacation policy to encourage everyone to recharge when needed. Oh, and our ‘90 Day Shift’ program lets Shift work from (almost) anywhere because who wouldn’t want to trade their desk for a beach view once in a while?
- Support: We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and some 7shifts swag to make it official. But support goes beyond day one. We’re serious about professional growth, offering coaching, feedback, development planning, and opportunities to grow from within.
We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds.
We thank you for your interest in joining the 7shifts team!
Our privacy policy can be found here.
Top Skills
AI
Analytics
B2B Saas
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