Title: Director of Performance Marketing
Location: Palo Alto, CA / Austin, TX (Hybrid)
Reporting to: Chief Marketing Officer
About Hippo:
Hippo exists to protect the joy of homeownership. We believe that insurance should protect the things you treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep you protected throughout your homeowner journey. We’ll also help you find coverage for everything life brings—from auto to flood—reimagining how you care for your home.
About This Role:
We are seeking an experienced Director of Performance Marketing to join our team, reporting to our Chief Marketing Officer. This role will be the strategic lead of our Performance Marketing practice area responsible for driving growth initiatives across existing & new acquisition channels.
As a leader on the marketing team, this individual will build and lead a team of Performance Marketing experts to execute a data-driven growth plan that effectively engages Hippo’s target audience. This role requires close collaboration with cross-functional teams, including product, engineering, product marketing, sales, analytics, and customer experience to achieve key business goals in user acquisition, onboarding, engagement, cross-sell, and retention.
The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace.
About You:
- Team player who enjoys helping and developing others
- Strong analytical skills and a knack for working with data to uncover insights that will guide our customer experience
- Strong cross-functional communicator with the ability to lead across an organization
- Enthusiastic about working for a mission-driven brand
- Believe in true partnership and collaboration throughout an organization
What You'll Do:
- Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, SEO, Affiliates, etc. – with the ability to be hands on when needed. B2B experience is an advantage and analysts internally, and agencies externally to drive goals
- Relentlessly test to identify new growth channels
- Own D2C revenue, earned premium & CAC metrics. Analyze performance and growth and metrics across the funnel
- Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
- Develop a data-driven plan, setting and reporting on full-funnel KPIs (alongside analytics team) to support business goals and priorities
- Work with ad tech & analytics teams to automate reporting and campaign management/optimization tactics
- Steer and continue to support ongoing data infrastructure work to support the needs of Performance Marketing & sales teams
- Develop strong relationships with product, customer experience, tech, external partners, and sales leaders
- Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
- Be an important voice for the Marketing team and partner to the CMO, understanding how to hit revenue goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a broad cross-functional group to execute
Must Haves:
- 8+ years of experience in growth marketing across various channels (Google Ads, Meta Ads experience a must), with at least 3-4 years of experience hiring and managing a team
- Effective at reporting up and down
- Ability to hold your own in planning discussions with engineering and product teams
- Ability to navigate ambiguity and manage competing and changing goals and priorities
- Demonstrated ability to work with large data sets, understand key business drivers and translate insights into actionable and successful strategies and outcomes
- Experience with paid growth channels, attribution modeling and data analysis
- Excellent communication, project, and time management, writing and presentation skills with the ability to confidently interact with executives
- Expert knowledge of Google Ads, Meta ads is a must. Experience with SEO, Salesforce, SQL, and reporting tools (Tableau) is a plus
- Works well with product, engineering, sales, and broader marketing functions
- Focused project manager that can clearly define and communicate prioritization to multiple audiences
- Deep expertise in developing campaign-level attribution, and tracking data to identify trends and tell a broader story
- Effective research and problem-solving skills
Benefits and Perks
Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity - This position is eligible for equity compensation
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees
The SF Bay Area base pay range for this role is $175,000 - $275,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
Hippo CCPA
