Director of Growth Marketing

What you’ll do:

Growth Marketing Leadership

• Own the strategy and execution of acquisition, expansion, and retention marketing programs across the full customer lifecycle, with a deep understanding of long-term buying cycles common to K–12 districts and state-level education agencies.
• Lead and manage a team including Digital Marketing and Marketing Automation & Engagement—ensuring coordination across web, paid, email, in-product, and ABM channels.
• Develop and implement a strategic campaign roadmap aligned with revenue, pipeline, and retention goals.
   

Campaign & Program Strategy

• Architect integrated campaign strategies (inbound, outbound, and ABM) to generate qualified leads, engage existing customers, and drive upsell/renewal.
• Manage messaging and offer alignment across programs, channels, and audience segments.
• Oversee the development of GTM programs for new product launches, key customer milestones, and strategic revenue moments.
• Foster a scrappy, test-and-learn approach—piloting ideas, analyzing results, and scaling what works to continually improve performance and maximize resources.
   

Cross-Functional Collaboration

• Partner with:
  • Business Development to align top-of-funnel programs and drive lead quality.
  • Sales and Strategic Accounts to support outbound motions and key account engagement with ABM and 6sense insights.
  • Customer Success to drive retention, product adoption, and expansion campaigns.
• Serve as a bridge between marketing and the field—ensuring alignment on goals, messaging, and program delivery.
   

Account-Based Marketing Strategy Leadership

• Lead the development of an account-based marketing strategy that uses intent data, advanced segmentation, and multi-channel orchestration to prioritize and engage high-value accounts.
• Design and implement workflows that activate personalized, journey-based communications, enable coordinated BDR and AE outreach, and deliver measurable impact on pipeline and revenue.
• Ensure account intelligence—leveraging platforms such as 6sense—is fully integrated into digital campaigns, lifecycle automation, and account prioritization to create cohesive, insight-driven marketing motions.
   

Analytics, Forecasting & Optimization

• Define and track key performance indicators across campaigns, lifecycle stages, and funnel conversions.
• Partner with RevOps to ensure accurate attribution, reporting, and forecasting of marketing’s impact on pipeline and revenue.
• Guide A/B testing, funnel diagnostics, and performance reviews to continuously optimize tactics and spend.
   

Team Leadership & Mission Impact

• Hire, coach, and inspire a high-performing team, championing Xello’s mission of empowering every student to become future ready.
• Foster a culture built on Xello’s values—collaboration, creativity, accountability, and continuous learning—where experimentation and innovation thrive.
• Lead by example in connecting daily work to meaningful outcomes for educators, districts, and students.

What we’re looking for:

• 7+ years of experience in B2B marketing, with at least 3+ years leading growth or demand generation functions.
• Proven ability to develop and execute marketing programs that drive measurable results across acquisition, expansion, and retention.
• Experience managing and mentoring high-performing teams across multiple marketing functions (digital, lifecycle, automation, etc.).
• Strong knowledge of the tools that power modern marketing: 6sense (required), marketing automation (e.g., Customer.io, Pardot), CRM (e.g., Salesforce), web analytics, and paid media platforms.
• Demonstrated ability to partner with Sales, Success, and Business Development teams to co-own pipeline and revenue outcomes.
• Strategic thinker who can see the big picture while managing detailed execution across multiple initiatives.
• Exceptional communication and project management skills.

• Experience in the K–12 education market or familiarity with district-level buying dynamics and stakeholders.
• Background in product-led or customer success-aligned growth models.
• Comfort operating in hybrid GTM models—balancing inbound, outbound, and ABM strategies.