Head of Demand Generation

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. 

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are looking for a Director of Demand Generation at a pivotal moment in our growth trajectory across Canada (excluding Québec), the US, or based out of our Vancouver, Calgary, or Toronto hub offices.

As the category leader in legal tech, we’ve scaled to $400M+ ARR - primarily through a marketing driven, SMB motion - and we’re not slowing down. This role sits at the top of our demand generation function, reporting directly into the VP of Growth Marketing and serving as their strategic right-hand on North American customer acquisition for small and mid-sized law firms.

This is a builder, not a maintainer, role. We need someone ready to look critically at what we’ve built, identify where we go next, and lead the next stage of growth. You’ll lead a high performing team, own a significant budget, and reshape how Clio acquires customers at scale. 

You’ve been in the trenches of high-growth B2B SaaS; not just running campaigns, but building and rebuilding the engines that drive serious revenue. You know what it looks like when a demand gen function is firing on all cylinders, and more importantly, you know how to get it there.

You’re equally comfortable presenting a sophisticated demand gen vision to the executive team as you are getting into the weeds on a campaign brief. You lead with data but think in stories. You’ve built and led sizable teams, and the people who’ve worked for you will attest that you made them better.

You thrive in ambiguity - you don’t need a playbook handed to you, you’d rather write it. You’ve worked across marketing-led, target account, and PLG motions and know how to match the right strategy to the right segment. 

• Demand Gen Strategy Evolution: Own the North American SMB Demand Generation strategy from day one. Audit what’s working, identify what isn’t, and build a forward-looking roadmap for the next stage of growth. This is a significant strategic undertaking, and it’s yours to lead.

• Strategic Leadership: Work in lock-step with the VP of Growth Marketing, helping shape the broader customer acquisition vision while owning execution of the demand gen pillar. You’ll be a trusted partner on how the team operates.

• Team Leadership & Development: Lead and develop a sizable team of high performing demand generation professionals. You’ll build an environment where people do the best work of their careers.

• Pipeline & Revenue Ownership: Define and own demand gen’s contribution to pipeline and new SMB logo targets. You’ll set the KPIs, build the reporting frameworks, and be the person the business looks to for clarity on what’s driving growth.

• Scalable Program Development: Identify new channels, test new plays, and scale what works. You’ll bring a builder’s mindset; never content with the status quo, always looking for the next lever.

• Market Narrative & Category Leadership: Own the narrative shift that positions Clio as the leader in Legal AI. You'll translate this narrative into demand gen programs that resonate with the small and mid sized law firms and differentiate Clio.

• Cross-Functional Collaboration: Build strong partnerships with Sales, Revenue Operations, Product Marketing, and the broader Marketing Leadership Team, ensuring demand gen is tightly integrated with the full customer acquisition funnel.

• Budget Stewardship: Own and optimize a significant marketing budget, making smart allocation decisions that maximize impact and return across channels.

• AI-Forward Innovation: Champion the use of AI across demand generation workflows and programs, keeping Clio ahead of the curve as the landscape evolves.

• 10+ years of B2B SaaS marketing experience, with at least 5+ years in senior marketing leadership roles

• Proven demand gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations

• Deep expertise across the full demand gen toolkit - paid, organic, content, events, ABM, PLG - with the strategic acumen to know how and when to deploy each

• Experience building and leading teams of 8+, with a genuine reputation as a developer of talent

• Exceptional communication and executive presence - you can simplify complexity, tell a compelling story with data, and hold a room

• Demonstrated ability to collaborate at a senior level with Sales, RevOps, and Finance to align demand gen strategy with broader business objectives

• Comfort operating in a high-ambiguity, high-growth environment where the strategy is still being shaped - and an appetite to shape it

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include: 

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.

• Flexible time off policy, with an encouraged 20 days off per year.

• EAP benefits for you and household members, including counseling and online resources

• 401k matching and Child Education Savings

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

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*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.