Director, Demand Generation

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. 

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are looking for a Director of Demand Generation in Toronto, Vancouver, or remotely across the US/Canada (except Quebec).

As the Director of Demand Generation, you’ll be stepping into a new role responsible for leading our North American SMB Demand Generation strategy at scale. Clio’s SMB engine has scaled to $400M of Annual Recurring Revenue, primarily driven by marketing, and we are looking for someone that has seen significant multi-segment revenue scale to play a key role in growing Clio to the next level of new customer acquisition. 

This is a hands-on leadership role ideal for a strategic, globally-minded marketer who understands the complexity of marketing-driven growth at scale.

You are a seasoned B2B marketing leader with a deep passion and expertise for Demand Generation. You understand the nuances of creatively reaching an audience and standing out in a crowded field of competitors. You’re fluent in multiple GTM strategies - you understand what a high velocity marketing-led B2B motion looks like, but you’ve also seen Target Account Programs drive success, as well as PLG driven growth.

You're an experienced people manager who is also comfortable being a "player-coach". You can build a powerful strategy from 30,000 feet and then dive into the details of campaign execution.  You thrive on building and mentoring high-performing teams and excel at creating deep, trusted partnerships with your sales counterparts. You are a master at building strategy and know how to blend data, creativity, and technology to create world-class marketing programs that deliver significant lead volume, pipeline, and revenue. 

• Strategy & Revenue Alignment: Develop, own, and execute a comprehensive SMB Demand Generation strategy that directly aligns with revenue targets and broader growth goals.

• Scalable Program Development: Develop scalable programs to drive increased growth, launch new channels and initiatives, and optimize existing GTM motions to drive new logo growth.

• Team Development & Operational Support: Lead and mentor a high-performing team, supporting the adaptation of team structures and operating models to increase execution velocity as the business scales across new verticals.

• Performance & Budget Management: Oversee significant marketing budgets and define KPIs to report on performance and business impact to the senior leadership team.

• Market Expansion & Narrative Evolution: Drive the growth of Clio’s market share through product expansion and translating Clio’s brand story from the Business of Law to the Practice of Law.

• Cross-Functional & Executive Collaboration: Work in lockstep with the SMB sales team, Revenue Operations, and the cross-functional Marketing Leadership Team to optimize every stage of the new customer acquisition funnel and translate complex strategy into business impact.

• AI-Forward Innovation: Champion the use of AI within the Demand Generation team and across the marketing team, helping to adapt internal workflows and strategies to ensure Clio remains AI-forward and responsive to rapid market changes. 

• 10+ years of B2B SaaS marketing experience, including 5+ years in marketing leadership roles.

• Proven Demand Gen success in growing complex SMB go-to-market (GTM) strategies in high scale ($200M+ ARR), multi-segment, high growth organizations.

• Strong understanding of Demand Gen nuances and GTM strategies across marketing-led, target account, and PLG motions.

• Demonstrated success in managing high performing teams including hiring, coaching, developing, training and building a pipeline for succession.

• Proven ability in managing large portions of budgets including negotiating and partnering with vendors.

• Excellent ability to collaborate cross-functionally with Sales, Marketing, Revenue Operations, and executive stakeholders.

• Strong understanding of the economics of the different segments to align initiatives and strategies with company objectives on CAC, LTV, and ROAS.

• Exceptional written and verbal communication skills, with a track record of translating complex GTM strategies into business impact.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include: 

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.

• Flexible time off policy, with an encouraged 20 days off per year.

• EAP benefits for you and household members, including counseling and online resources

• 401k matching and Child Education Savings

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

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*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.