Director, Customer Marketing

We are currently seeking a Director, Customer Marketing to join our Product Marketing Team in Canada or the US. Vancouver or Toronto hub location preferred. 

Rated a top place to work in product marketing and product marketing team of the year, you’ll be part of a team that values excellence, delivers on commitments, and cares about results. At Clio, customer marketers and product marketers join forces to drive a shared objective: engagement in and adoption of our products, services, and programs. They create advocates by actively listening to customers and delivering meaningful interactions that help them improve their firm operations and deliver better client experiences. As Director, Customer Marketing, your work will have an immediate impact and will help shape the role Clio plays across its customers’ law firms. 

You are a results-oriented leader with a proven track record of managing high-performing teams and customer marketing disciplines. You have a passion for understanding customer motivations, behaviors, and needs, as well as creating best-in-class strategies to market to them.

You are a self-motivated problem-solver that loves data and knows how to effectively channel it into growth opportunities. You have a proven ability to create structure and efficiency, challenge status quo thinking, and lead excelling teams. You’re an expert collaborator, known for your superior communication skills and ability to work cross-functionally. 

You will lead Clio’s customer marketing function in driving customer engagement, growth, and advocacy by:

• Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives. 

• Driving cross-sell, upsell, and expansion strategy, structure, and approach. 

• Overseeing customer communication and lifecycle marketing strategy to ensure Clio provides high-value, high-quality outreach, every time. 

• Leading programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges. 

• Overseeing advocacy marketing (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention. 

• Driving our audience segmentation, personalization, and automation strategy.

• Partnering with cross-functional leaders in Marketing, CS, RevOps, MarOps, Customer Education, Sales, and across the business to build and align on initiatives that support Clio’s strategic priorities. 

• Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company.

• Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision. 

• You’re seasoned. You’re an experienced people manager with 10+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment. 

• You’re a proven leader. You’re skilled at leading high performing teams of 5+ people toward marketing and operational excellence.

• You’re results-oriented. You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans tied to business objectives. 

• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions. 

• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.

• You’re organized, yet flexible. You’re methodical in your approach to structuring work and prioritizing as new opportunities arise. 

• You have a bias toward action. You’re energized by getting things done.

• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.

• You’re creative. You have a habit of thinking outside the box in your marketing approaches and coaching.

• You’re a self-starter. You’re intuitive, resourceful, and motivated to make things happen.

#LI-Remote

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.