This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.
About the Role
WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Our Corporate Payments division empowers businesses to move money faster, safer, and more intelligently—through a portfolio of virtual cards, credit products, and embedded payment solutions.
We’re hiring a Director of Product Marketing to lead go-to-market strategy, messaging, and lifecycle growth across our corporate payments suite. This is a strategic leadership role for a marketer who can drive impact at the portfolio level, scale high-performing teams, and translate market dynamics into sharp positioning and GTM execution.
What You’ll Do
Own the go-to-market strategy across our virtual card, credit, and embedded payments products—defining value props, launches, lifecycle plays, and sales enablement for multiple segments.
Lead and grow a team of product marketers supporting credit, embedded finance, and partner solutions.
Craft differentiated positioning and messaging based on deep buyer insights and market trends—ensuring clarity across finance leaders, product users, and partner audiences.
Drive sales enablement excellence, developing battlecards, objection handling, talk tracks, and training that accelerate deal velocity and improve win rates.
Embed customer and competitive insight into every stage of the marketing lifecycle, from roadmap planning to campaign optimization.
Build scalable systems for GTM planning, portfolio storytelling, and performance tracking, applying AI tools and automation where it improves speed and impact.
Collaborate cross-functionally with product, sales, CX, growth, and revenue teams to align GTM plans with revenue goals and customer needs.
What You Bring
10+ years of experience in B2B product marketing, with deep domain expertise in fintech, virtual cards, payments, credit, or embedded finance.
Proven success leading GTM strategy across a portfolio or multi-product environment, ideally in regulated or complex B2B settings.
Experience managing and developing product marketers, including hiring, coaching, and performance management.
Mastery of customer segmentation, persona development, value proposition design, and lifecycle strategy.
Strong understanding of the modern sales motion—you’ve worked closely with sales teams to shape the funnel, drive enablement, and improve conversion.
Comfortable with AI-powered tools (e.g., predictive analytics, competitive intelligence, content automation) and how they enhance PMM workflows.
Strategic thinker who zooms out to define the market story, and zooms in to ship the deck.
Operationally rigorous—you build systems, measure what matters, and iterate fast.
