Digital Media Planner

Title: Digital Media Planner (P2)

Location: Remote Canada

Reports To: Manager of Ad Operations

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.  

The Role:  

In this role, you are responsible for working directly with internal teams, ad platforms and other partners to plan, buy, traffic, and optimize online advertising and social media campaigns.  You are expected to manage multiple projects, be extremely detail orientated, and thrive in a fast-paced, data driven environment.  

The Impact You Will Have in This Role: 

You will be the leader in your domain and will help innovate processes and executions of social media campaigns

What You'll Be Doing in This Role: 

• Developing  and executing  online advertising and social media campaigns across multiple platforms (Google Ads, Facebook, DV360, LinkedIn, Twitter, etc)
• Monitor status, pacing and campaign performance. Provide qualitative and quantitative insights to help influence improved performance. 
• Optimize campaign tactics to achieve overall goals & KPI’s. 
• Provide media planning estimates for internal teams. 
• Serve as SME for our core tools and provide insights to other team members. 
• Utilize internal tools to track priorities in a high scale environment.
• Research current platform and online advertising trends providing thought leadership for internal and external teams. 

Qualifications of this Role: 

• 3+ years of related experience
• 4 years degree in Marketing, Advertising or related field or related experience
• Knowledge in all major advertising platforms (Google Marketing Platform, Facebook, etc.).
• Familiarity with tracking and conversion pixels and trafficking ad tags using DCM and other tools. 
• Thorough understanding of campaign targeting strategies.
• Expert level knowledge in Office Suite tools.
• Strong analytical abilities.
• Effective communication skills.
• Extremely high attention to detail.
• Strong organizational skills that allow for success in balancing tight deadlines and challenges.

The Hiring Manager says: 

Looking for candidates that have a deep drive to improve workflows and become the best in their field 

The Way We Work: 

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission  

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.   

Our Values  

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.  

Truth Finders - At J.D. Power, we are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only ‘favorite’ we have is the truth.  

Change Makers - At J.D. Power, we never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.  

Team Driven - At J.D. Power, we are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts. At J.D. Power, these values are more than words. 

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

J.D. Power is an equal-opportunity employer and compliant with AODA/ADA legislation. Should you require accommodations during the recruitment and selection process, please reach out to [email protected]. 

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.