Digital Marketing Specialist
Are you a strategic thinker who thrives in fast-paced environments and loves using digital marketing to create meaningful connections? Aspire Living & Learning is seeking a dynamic Digital Marketing Specialist to lead integrated marketing campaigns, optimize email and website performance, and manage advertising efforts. This role is perfect for someone passionate about increasing engagement, growing brand awareness, and contributing to meaningful organizational growth.
This role is an essential member of the People & Culture team and will report directly to the Director of Marketing.
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Key Responsibilities:
- Campaign Development: Craft and implement thoughtful, multi-channel marketing campaigns that connect with diverse audiences and inspire action. Leverage audience segmentation to tailor messaging and ensure campaigns resonate with target groups.
- Paid Advertising: Manage and optimize paid advertising campaigns across digital platforms (e.g., Google Ads, Facebook Ads), incorporating audience segmentation to enhance performance. Explore new advertising opportunities in print and partnerships with local organizations.
- Channel Management & Optimization: Oversee email marketing efforts, including segmentation and automation, to deliver targeted, personalized messages that maximize engagement. Maintain and update Aspire’s website (with vendor support) to enhance user experience and drive traffic through SEO, paid search, and digital ads.
- Sponsorships & Events: Secure sponsorships and advertising opportunities at key conferences and events. Collaborate with internal teams to ensure Aspire’s brand is effectively represented.
- Reputation Management: Monitor and manage Aspire’s online presence on platforms like Google Business, Indeed, and Glassdoor. Partner with the People & Culture team to encourage employee reviews and respond to feedback.
- Market Research: Stay up-to-date with industry trends, competitors, and emerging marketing technologies (e.g., automation tools) to identify opportunities for improvement and innovation.
Qualifications:
- 5-8 years of proven experience in digital marketing, campaign management, and paid advertising.
- Strong writing and editing skills with attention to detail.
- Proficiency in marketing software and tools (e.g., HubSpot, Facebook Ads Manager, Google Ads and Analytics) is strongly preferred.
- Creative mindset with the ability to think outside the box.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Effective time management skills and ability to coordinate multiple takes with interweaving schedules.
- Strong collaboration skills and the ability to work effectively with cross-functional teams.
- Please note that this role requires candidates to live in one of the following states: Vermont, Connecticut, Massachusetts, Maryland, or New Hampshire. While this position is primarily remote, occasional in-person meetings or team events may be required in one of these specified locations.
Employees at Aspire enjoy working with a collaborative and dedicated team that values a culture of belonging and care. We take pride in offering a comprehensive benefits package to eligible employees, including:
- Comprehensive Health, Dental, & Vision Insurance - Choose from multiple medical plans, with vision coverage included at no extra cost.
- Flexible Spending Accounts (FSA) and Health Saving Account (HSA) options - Use pre-tax dollars for medical and dependent care expenses.
- Lifestyle Spending Accounts with JOON - Monthly funds for wellness, fitness, commuting, childcare, pet care, and more.
- 403(b) Retirement Plan with Employer Match - A 100% match on contributions up to 2% of your salary.
- Generous Paid Time Off - Paid sick, personal, and vacation days, plus holidays.
- Professional Growth Opportunities - Access to training, leadership and management courses, mentorship, and career advancement.
- Employer-Paid Life & Disability Insurance, Employee Assistance Program (EAP), Telehealth Services and more!
Join Our Mission
If you’re passionate about creating positive change and want to grow in a supportive environment, we’d love to hear from you!
Diversity, Equity, and Inclusion
Aspire Living & Learning is committed to building an inclusive, equitable community where diverse voices are valued and celebrated. We strongly encourage applications from individuals of all backgrounds, particularly those from underrepresented communities.
Salary Range - $75,000 -$85,000/YR
