Digital Marketing Specialist (Paid Media & Email)

✨ About the Company

Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowdfunding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide. We put our brand behind every product and guarantee quality and ethical sourcing.

We're profitable, we have a three-year revenue growth of over 200%, ranking us 97th in 2024 and 86th on The Globe and Mail’s Canada’s Top Growing Companies of 2025 list. We are also excited to announce that Makeship has officially been Great Place to Work-Certified™ for 3 years in a row! Learn more about us at Makeship.com.

🧑‍💻 About the Role

During this exciting phase of our growth, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate, learn more about the content creation space, and watch your work impact the company and the community!

We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. You will also be joining one of Canada's fastest-growing start-ups!

🌟 What We Are Looking For

The Digital Marketing Specialist is a hands-on performance driver focused on making campaigns work better, not just running them. We’re looking for someone who thrives in the details of execution, monitoring performance daily, moving quickly, and making real-time optimizations across paid media and email to scale Creator campaigns and improve efficiency. The ideal candidate brings a strong sense of ownership, takes initiative, and is constantly looking for ways to refine and elevate how work gets done.

As a Digital Marketing Specialist, you’ll sit within our Digital team and work closely with our Digital Ads Manager to execute, manage, and improve paid campaigns, while also contributing to and strengthening our email program. You’ll play an active role in campaign planning, contribute ideas, and be responsible for turning strategy into execution, then improving it through data. This role is designed for someone who wants to build depth across channels and play a meaningful role in improving how we drive digital performance.

🚀 Your Key Responsibilities

• Execute and optimize paid campaigns across Meta, Google, Reddit, and Pinterest
• Monitor campaign performance daily and make real-time adjustments to improve CPA and ROAS
• Support audience development, testing, and scaling strategies across campaigns
• Build and maintain UTM structures to ensure accurate tracking and attribution
• Use performance data and attribution tools to guide budget shifts and optimization decisions
• Execute email campaigns in Klaviyo, including setup, segmentation, and deployment
• Contribute to email copy and creative direction, ensuring alignment with brand and campaign goals
• Improve email performance through segmentation, testing, and iteration
• Support the development and optimization of email flows and lifecycle moments
• Contribute to campaign planning, bringing ideas for targeting, channel mix, and performance improvement
• Help build more consistent processes and discipline across digital execution

🧠 What You Bring

• 5+ years of experience managing paid campaigns across Meta and Google (Reddit and Pinterest are a strong asset)
• Strong understanding of UTM tracking and performance attribution
• Hands-on experience with Klaviyo, including campaign execution and segmentation
• Ability to analyze performance data and translate it into clear actions
• Comfortable working across both creative and analytical tasks
• Proactive and self-directed, with strong ownership over your work
• Comfortable moving quickly in a campaign-driven environment
• Able to balance creative instinct with performance accountability
• Interested in improving systems, not just executing within them

👀 Bonus

• Experience/passion in gaming and/or Creator Economy

🎁 Benefits & Perks

• Work remotely anywhere in Canada and/or access any of our hubs
• Health and dental benefits from day 1
• 4 weeks of paid vacation (including paid time off on your birthday)
• Additional 1 week of paid time off during the holidays
• Virtual & In-Person Social Events
• Annual Paid Volunteer Day Off
• 1:1 RRSP Matching Program Up to 3%
• $500 Pre-Tax Annual Health & Wellness Allowance
• $400 Pre-Tax Home Office Setup Allowance
• $65 Pre-Tax Monthly Phone Allowance
• Maternity and Parental Leave Top-Up Program
• Education Assistance Program
• Employee Referral Program
• Tenured Rewards Program

Salary Band: $75-85k CAD per annum. Individual salaries will be dependent on unique skills, experience and qualifications.

Vacancy Status: Existing vacancy

At Makeship, we are committed to fostering an environment that welcomes people of all backgrounds, experiences, and identities. We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees, which makes us Makeship. As an equal-opportunity employer, we value and embrace everyone's opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward. If there are any accommodations we can provide to make your interview experience more accessible and inclusive, please let us know in your application.