Digital Marketing Specialist, ABM Paid Media Specialist

We are seeking an experienced and data-driven Account-Based Marketing (ABM) Paid Media Specialist to lead and execute our paid acquisition strategies targeted at high-value accounts. Reporting to the Revenue Marketing Director, the ideal candidate will have a deep understanding of the ABM lifecycle and a proven track record of leveraging specialized ABM platforms (like Demandbase or 6sense) to drive pipeline and revenue.

This role requires a blend of strategic planning, hands-on campaign execution, and rigorous performance analysis.

Responsibilities

• Work closely with the Demand Generation counterparts to develop, execute, and optimize paid media strategies specifically aligned with our target account lists and overall ABM goals (e.g., account penetration, engagement, MQL-to-SQL conversion).
• Collaborate with Sales and Content teams to ensure paid campaigns deliver personalized, relevant messaging tailored to different stages of the buying journey and specific account personas.
• Hands-on ABM Platform Management: Strategically utilize and manage ABM platforms (e.g., Demandbase, 6sense) to build precise target audiences, deploy display advertising, and orchestrate omnichannel paid media campaigns.
• Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data
• Implement rigorous A/B testing on ad creative, landing pages, audience segmentation, and bidding strategies to continuously improve campaign performance.
• Regularly monitor, analyze, and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization
• Establish and track key ABM metrics beyond traditional lead generation, focusing on account-level engagement, account movement, pipeline influence, and revenue attribution.
• Provide regular, detailed performance reports and insights to marketing leadership, clearly communicating results, trends, and strategic recommendations.

Required Qualifications

• 3+ years of hands-on experience managing and optimizing paid media/search campaigns in a B2B environment.
• Minimum of 2 years of direct, tactical experience orchestrating paid media activities using a dedicated ABM platform, such as Demandbase, 6sense, or comparable technology.
• Expert-level knowledge of major advertising platforms, including LinkedIn Campaign Manager and Google Ads.
• Proven ability to translate business objectives into measurable paid media campaign goals and a clear execution plan.
• Strong analytical skills with the ability to interpret large datasets and attribution models to derive actionable insights.

Preferred Qualifications

• Certification or formal training in a leading ABM platform (e.g., Demandbase Certified, 6sense Certification).
• Experience with programmatic advertising and DSPs.
• Familiarity with marketing technology stacks, including CRM (Salesforce) and Marketing Automation (Pardot).

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.