Digital Marketing Manager

Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible.
Position Overview
We're searching for a Digital Marketing Manager to join our Digital Marketing team in a hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from our Toronto, Atlanta, or Chicago offices. In this role, you'll own Applied Systems' review site presence, building and managing community content channels (G2, Reddit, Wikipedia, and more) while supporting our SEO/AEO and Paid Media programs across all brands. Reporting to the VP of Digital Marketing, you'll drive online visibility and authority and ensure our Search teams have the research, reporting, and execution support they need. We're looking for a strong analytical communicator who uses AI to work smarter, values collaboration and diverse perspectives, embraces challenge, and brings a sense of fun to high-impact work.
What You'll Do
Review Sites

• Own review site strategy and presence across G2, Capterra, and similar platforms for Applied Systems, EZLynx, and Ivans, including profiles, taxonomy, content optimization, and SEO best practices.
• Lead G2 strategy across brands, driving category positioning, competitive performance, buyer intent integration, and pipeline impact; oversee paid programs, budgets, and optimization.
• Monitor review sentiment and performance, manage response workflows with Product Marketing and Customer Success, and report on volume, ratings, traffic, leads, and ROI.

Reddit, Wikipedia & Emerging Content Channels

• Build and manage Applied Systems' presence on Reddit and Wikipedia, ensuring policy-compliant, well-sourced content that supports brand authority, AEO, and AI citation goals.
• Monitor brand and competitor conversations across communities and surface insights to Product Marketing and Customer Success; pilot additional emerging channels aligned to organic growth.

SEO / AEO Support

• Support SEO/AEO efforts through keyword research, content briefs, competitive analysis, and tracking competitor visibility across AI search platforms and review ecosystems.

Paid Media Support

• Provide execution, reporting, and governance support for Paid Media programs, including UTM management, conversion tracking QA, attribution hygiene, and channel research.

We're Excited to Learn More About You
Your experience may include:

• 3+ years in digital marketing with hands-on experience across SEO, paid search, and/or review site management; B2B SaaS preferred.
• Experience managing review platforms (G2, Capterra, etc.), including profiles, paid programs, and performance measurement.
• Experience supporting multi-brand or portfolio marketing organizations.
• Strong cross-functional experience, coordinating across multiple stakeholders and parallel workstreams.

You may have other skills or credentials, including:

• Proficiency with GA4, Google Search Console, Google Ads, and Semrush.
• Strong analytical skills with the ability to turn multi-source data into clear, actionable insights.
• Familiarity with AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini) and AEO concepts a plus.
• Fluency using AI tools to improve productivity and analytical workflows.

Location:

• Hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from our Toronto, Atlanta, or Chicago offices

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together , collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage

• Holiday and Vacation Time

• Health & Wellness Days

• A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-ca/about-us/jobs/
Our targeted starting base salary in the United States for this position ranges from $75,000 - $85,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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