At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.
For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.
As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!
Job Overview
The Customer Marketing Manager role is responsible for supporting and executing on a unified customer lifecycle program to engage customers throughout their Mitratech journey, driving product adoption and retention, and nurturing cross-sell and advocacy through long-term value. This role will primarily support products within the Governance, Risk, and Compliance business area.
In this role, you will collaborate closely with marketing, product management, sales, and senior leadership to build and execute customer lifecycle campaigns, including customer experience programs, product adoption and retention efforts, and expansion initiatives. You will also track and analyze campaign effectiveness, refine messaging based on competitive insights, and ensure our customers remain engaged advocates of Mitratech’s solutions. This is a highly cross-functional role, involving close collaboration with the wider marketing team, product management, customer success, and sales.
Essential Duties & Responsibilities:
- Collaborate with Customer Success, Customer Experience, Product Marketing, and Field Marketing teams to develop high-performing customer education, engagement, and expansion campaigns
- Develop and manage multi-channel marketing lifecycle campaigns that communicate and reinforce product value, optimize solution adoption, and drive retention
- Develop and execute customer lifecycle marketing strategies, supporting at-risk segments and implementing proactive retention initiatives
- Segment customers based on value needs and product usage to inform campaign development
- Leverage content and tools (email, webinars, in-product messaging, etc.) to drive internal and external visibility and engagement on key solutions and products
- Collect and analyze campaign performance and customer usage data, feedback, and behavioral trends to refine positioning, improve education programs, and enhance customer experiences
- Drive customer advocacy initiatives including online reviews, testimonials, customer success stories, customer events, reference programs, and speaking opportunities
- Maintain customer story library database and share regular updates and communication to sales, marketing, and Customer Experience teams
Requirements & Skills:
- 3-5 plus years of customer marketing or customer lifecycle experience, preferably in the B2B technology sector
- Experience in working with Global or EU-based customer audiences is a plus
- Background in working with governance, risk, and/or regulatory B2B technology products is a bonus but not a requirement
- Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
- Strong communication skills with the ability to write compelling copy and communicate with executives
- Skilled at building relationships and work collaboratively with cross-functional stakeholders
- Experienced in managing multiple projects and initiatives while staying on strategy, on time and on budget
- Strong analytical skills and ability to provide data-driven recommendations to management
Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email [email protected] to request an accommodation.
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