Responsibilities
The Customer Advocacy Manager will be responsible for building, managing and growing customer marketing programs. Reporting to the Head of Customer Advocacy, the ideal candidate should have previous experience in both customer engagement and scaling customer programs in high growth SaaS companies. This is a fantastic opportunity to join a high growth company.
You will work cross functionally to build customer participation with enterprise customers across many industries and partnering closely with stakeholders in Sales, Customer Success, Marketing, Product, and PR/AR.
The candidate is an individual contributor who will work closely with the global Customer Advocacy team, who are driving all Customer Marketing and Customer Advocacy programs. Success is measured by quantity and quality of content, amount of engagement with each account, brand equity, and levels/titles of participating customers.
Locations: Austin, San Francisco
The main responsibilities are:
Customer References:
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- Cultivate, grow and maintain an active customer reference pipeline
- Support and fulfill sales 1:1 and RFP requests for customer references
- Support customer reference requests from event and campaign managers, and analyst and public relations teams
Customer Advocacy:
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- Recruit and engage customers for participation in speaking engagements, webinars, press releases, blogs/articles, analysts reports and interviews, and other marketing activities
- Lead the development and manage high quality customer story content, including case studies, story slides, and customer video content
- Qualify, develop and maintain a targeted pipeline of strategic customer relationships.
Advisory Boards and Councils:
- Recruit and engage with customers for participation in our customer advisory events
- Manage the internal nomination process, coordination across many teams and executives, pre/post event success
- Manage in-person, best-in-class executive customer experiences
Requirements
- Proven success in customer advocacy/marketing role(s).
- Ability to identify and cultivate new relationships with customers across market segments and industries with particular focus on well known global brands
- Professional and self-motivated team member, who can organize and manage multiple projects across functions (especially with Marketing and Sales) and with multiple stakeholders and contributors
- Experience with Reference Management and/or Customer Advocacy/Marketing tools
- Outgoing with dynamic interpersonal and top-notch verbal and written communication skills
Skills, knowledge and experience
- Bachelor's Degree in Business/Marketing or Communications related field
- 5+ years of customer marketing/advocacy experience
- Significant experience in B2B technology marketing with a keen understanding of the Internet ecosystem and technical audiences
- Customer-first mentality
- Collaborative, learner, team-oriented attitude
- Ability to effectively influence both internal and external stakeholders across all levels of the organization
- Have a bias to action and the ability to not only manage but thrive in a fast-paced environment
- A passion for Cloudflare's mission and the success of our customers, partners, and community
Compensation
Compensation may be adjusted depending on work location.
- For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $108,000 - $132,000.
- For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $115,000 - $141,000.
- For Bay Area based hires: Estimated annual salary of $122,000 - $149,000.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
