CRM Coordinator

With over 59 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food.

 At Sur La Table, the CRM Coordinator will lead efforts with calendaring, developing, testing, and deploying email + SMS campaigns. This position will partner with the brand marketing teams as well as our email marketing platform partners to ensure effectiveness and efficiency in all digital marketing campaigns. The CRM Coordinator proactively offers independent data-based insights and recommendations in addition to providing insights in response to requested business needs. A wide degree of creativity and latitude is expected.

This position reports to the Director, CRM/Loyalty. 

What you get to do every day:

• Collaborate across brand marketing to develop a channel execution strategy for targeting top customers with unique brand experiences 
• Build and maintain strong relationships with brand partners, ensuring their needs are met and expectations exceeded while acting as a key point of contact for a key partner and building long-term relationships. 
• Pull necessary data for campaign and monthly reporting. 
• Lead the email & SMS campaign creation process from start to finish including template creation, image slicing, placing creatives within emails, audience segmentation, email testing, and final campaign launch. 
• Work collaboratively with our internal brand marketing to project manage emails from intake to campaign execution. 
• Suggest testing opportunities to improve performance within email/SMS and execute testing from ideation to analysis. 
• Manage the daily quality assurance process with various stakeholders from partnerships, branding and creative to ensure the on-time delivery and accuracy of campaigns. 
• Partner with email & SMS platform vendors to adopt best practices and improve performance. 
• Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams. 
• Work closely with the Email + SMS team to analyze campaign performance and suggest recommendations for improving channel performance. 
• Utilize a multi-channel messaging strategy to ensure we are reaching the right customers, through the right channel, at the right time. 

What you bring to the role:

• Bachelor's degree or equivalent is required. 
• 1-3 years of relevant CRM work experience. 
• Experience with the following email/SMS, analytics, and creative tools is a plus (Emarsys, Wunderkind Google Analytics, Heap, Adobe Suite, Canva). 
• HTML and CSS email coding experience is a plus. 
• Retail experience a plus. 
• Ability to handle a dynamic, fast-paced, and changing environment. 
• Interest in email space and desire to become a subject-matter expert in email best practices. 
• Most importantly, you must be someone who is a self-starter, has a positive attitude, and is open to learning. 
• Well versed in transforming data insights into a meaningful strategy

What’s in it for you?

• Competitive compensation 
• Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid! 
• Company Provided Life Insurance equal to one year salary 
• RRSP matching
• 3 weeks’ vacation + 5 Paid Sick Days 
• Birthday off with pay! 
• Paid holidays 

What our interview process looks like:

• Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: 
• 📞 Step 1: Match most of the requirements and qualifications for the position? We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember, you’re also interviewing us! 
• 📝 Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment, which helps us evaluate candidates equally and consistently. 
• 👩🏽‍💻Step 3: Virtual or in-person interviews depending on your location. Our hiring team will learn more about your prior experience and challenges you’ve faced. Be prepared with detailed examples. Concise and well-organized answers are ideal. 
• ✍🏽 Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position, your recruiter will connect with you via phone to present a verbal offer we know you’ll be excited about. 

CSC Generation family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

CSC Generation family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected].