Creative Director

What You Will Own and Deliver

• Brand leadership: Own and evolve CertifID’s visual identity and brand system across channels (web, social, campaigns, events, paid media, sales enablement). Ensure clarity, consistency, and distinctiveness.
• Creative direction: Translate business and marketing goals into compelling creative strategies, concepts, and stories that differentiate CertifID in fintech/cybersecurity and real estate.
• Integrated campaigns: Partner with marketing to concept, storyboard, art direct, and ship launch campaigns and always-on programs with a consistent narrative from top-of-funnel through lifecycle.
• Motion and video: Lead motion design and video from storyboard to delivery. Create or direct animation, title design, explainers, product-adjacent demos, and social-first short-form.
• Content design: Oversee and contribute to the creation of high-quality visuals, presentations, sales collateral, event assets, and thought leadership content.
• Standards and systems: Maintain and expand brand guidelines, component libraries, and templates to scale creative quality and speed.
• Quality bar and reviews: Run creative reviews and feedback loops that raise craft quality and ensure on-time delivery.
• Cross-functional influence: Collaborate with marketing, sales, execs, and product partners; proactively connect dots across the business to anticipate needs and opportunities.
• Resourcing and vendor management: Manage external creative partners and agencies when needed, including briefs, scopes, timelines, and quality control.

Responsibilities

• Lead concept development, art direction, and design across campaigns and channels.
• Create storyboards, style frames, and mood boards for motion and video; direct or produce animation.
• Design and ship assets across web, social, email, events, and sales enablement; ensure cohesive visual polish.
• Develop narratives and visual systems that clarify complex ideas and reinforce brand positioning.
• Establish processes, tools, and templates that improve creative throughput and consistency.
• Present work and rationale to senior leaders; incorporate feedback while protecting the creative vision.
• Track performance of creative assets with marketing partners and iterate based on insights.
• Manage external creative agencies to deliver on-brand, on-time campaigns; set briefs, align on timelines, and ensure quality across deliverables.

Qualifications

• 7+ years in brand/visual design or art direction within B2B SaaS, agency, or related fields (a blend of in-house and agency experience is a plus).
• Portfolio demonstrating brand systems, campaign storytelling, motion design, and cross-channel execution. Please include link (required).
• Expertise with Adobe Creative Cloud and/or Figma; strong typography, layout, color, and composition.
• Hands-on motion skills (After Effects or similar) and experience directing video and animation.
• Experience crafting storyboards and managing production from concept through delivery.
• Ability to connect creative strategy to business objectives, prioritizing impact and clarity.
• Comfort presenting to executives and partnering across marketing, sales, and product.
• Experience designing physical deliverables, including event booth graphics, large-format signage, and printed collateral.
• Self-directed with strong organization, able to toggle between strategic direction and hands-on creation in a fast-moving environment.
• Experience managing agencies or freelancers and holding vendors to a high-quality bar.

Nice to Have

• Experience in fintech, cybersecurity, or real estate.
• Illustration for icons, diagrams, or character work.
• Experience building scalable brand systems or design libraries.
• Photography and/or Videography is a bonus!
• Video editing and sound design skills.

Benefits

• Flexible vacation
• 12 company-paid holidays
• 10 paid sick days
• No work on your birthday
• Health, dental, and vision Insurance (including a $0 option)
• 401(k) with matching, and no waiting period
• Equity