Copywriter

We’re a healthcare platform for humans, designed for real life. Pocketpills is Canada’s leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and built for people like you. Driven by our passion for innovation and customer-care, we’ve designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting Care harder than it needed to be. We don’t believe long line ups at the doctor’s office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so we’ve changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.

The Opportunity

We’re hiring a Copywriter who owns words across the entire growth engine — website, email, campaigns, SEO, and PR. This is not a "brand-only" or "blog-only" role. Your primary job is to drive action: more conversions, higher engagement, clearer positioning.

What You’ll Own

1. Website & Conversion Copy

• Own all website copy across DooÜ and Pocketpills (landing pages, funnels, feature pages).
• Write copy that improves clarity, trust, and conversion at every step.
• Collaborate with the Website Lead to test headlines, subheads, CTAs, and page structure.
• Continuously iterate copy based on performance data and CRO insights.

2. Email & Lifecycle Copy

• Write all email and SMS copy across onboarding, nurture, reactivation, and retention flows.
• Work closely with the Retention / CRM Manager on sequencing, tone, and segmentation.
• Partner with designers to ensure copy and visuals work together seamlessly.

3. Campaign Copywriting

• Lead copy for large campaigns and launches (new ailments, partnerships, seasonal pushes).
• Translate strategy and positioning into campaign narratives, hooks, and messaging frameworks.
• Support paid media with ad copy, scripts, and long-form descriptions when needed.

4. SEO & Content Copy

• Own SEO-driven copy including blogs, landing pages, pillar pages, and supporting content.
• Write and optimize copy for search without sacrificing clarity or conversion.
• Support backlink and PR efforts with high-quality editorial-style content.

5. PR & Brand Communications

• Write PR copy including press releases, founder quotes, media pitches, and announcements.
• Ensure brand voice is consistent across earned, owned, and paid channels.
• Collaborate with leadership on external communications when required.

Who You Are

• 4+ years experience as a copywriter across web, email, and campaigns.
• Strong conversion-focused mindset - you think in funnels, not just words.
• Comfortable writing long-form (blogs, pages) and short-form (emails, headlines, CTAs).
• Familiar with SEO fundamentals and writing for search intent.
• Able to work fast, iterate often, and take feedback from data.
• Experience in DTC, health, fintech, or subscription businesses is a strong plus.

Success Metrics

• Conversion rate improvements on landing pages.
• Email open, click, and conversion rates.
• Campaign performance (CTR, CVR, engagement).
• Growth in organic traffic and rankings (SEO content).
• Clarity and consistency of brand voice across channels.

How You’ll Work

• Partner daily with Website Lead for page and funnel copy.
• Work closely with Retention Manager on lifecycle communication.
• Collaborate with Design to ensure copy and visuals reinforce each other.
• Support Category Marketing Managers on launches and initiatives.

Why This Role Matters

Copy is one of the highest-leverage tools in our growth stack. The right words directly reduce CAC, increase conversion, and improve retention.

You won’t just be writing — you’ll be shaping how users understand, trust, and choose our products across two fast-growing digital health brands.

Benefits:

Join our team and enjoy a benefits package designed to support your health and well-being, including dental and vision care, as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote work-life balance, you’ll receive paid time off, including vacation days. Additionally, we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!

The annual compensation is based on a number of factors and may vary depending on job-related knowledge, skills, experience and alignment to the market. 

" Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. "